A Quote by Sara Paretsky

Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.

Sara Paretsky

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Advertising Among Awareness Books Contacts Create Get Magazines Money Most Newspapers Nor People Readers Spend

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Sara Paretsky
American - Author
Born: June 8, 1947

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

Dan Pallotta

I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.

M. J. Rose

The digital revolution has disrupted most traditional media: newspapers, magazines, books, record companies, radio.

Ken Auletta

In 1970, Americans spent about $6 billion on fast food; in 2000, they spent more than $110 billion. Americans now spend more money on fast food than on higher education, personal computers, computer software, or new cars. They spend more on fast food than on movies, books, magazines, newspapers, videos, and recorded music—combined.

Eric Schlosser

The record labels used to spend money on advertising, and social media has replaced that entirely - it's putting magazines out of business. It's put big companies into completely reinventing their strategies.

Steve Aoki

It doesn't matter if you have the greatest product in the world if no one will buy it. Have an idea of where your customers will come from and how to get to them. Partner with blogs and magazines that target that audience. If you partner with them, hopefully you won't have to spend money on advertising.

Cameron Johnson

Half the money I spend on advertising is wasted; the trouble is I don't know which half. Advertising is the most fun you can have with your clothes on.

Jerry Della Femina

If you use your money to create exceptional products and services, you won't need to spend it on advertising.

Seth Godin

I've never worked in advertising - my experience was as an editorial designer for magazines - but you could say, in the bigger picture, that magazines are vehicles for colour advertising.

Barbara Kruger

The problem in our country isn't with books being banned, but with people no longer reading. Look at the magazines, the newspapers around us - it's all junk, all trash, tidbits of news. The average TV ad has 120 images a minute. Everything just falls off your mind. You don't have to burn books to destroy a culture. Just get people to stop reading them.

Ray Bradbury

Publishing magazines costs a lot of money and people don't read magazines anymore, they're all captivated by Instagram. I have to reinvent myself every season to keep the interest of the reader. Twenty-five years later, my mission is the same: Captivating the readers, not flattering the industry.

Olivier Zahm

I'm looking at a tax process that will allow people to keep more of their money because we know what happens when job creators get to keep more of their money than they're - they have the confidence to go out and spend that money to create jobs that in turn create wealth.

Rick Perry

After starting as a journalist for newspapers and magazines, I began to write books and had success with a novel and four nonfiction books for young adults.

Jane Goldman

Everybody makes money for a living, but most of us actually do something that has a point, in addition to just making money. We examine and treat patients, we teach students, we draw up contracts and wills, we write for newspapers, magazines, and web sites, we clean floors, or we serve meals.

Barry Schwartz

The genius of the United States is not best or most in its executives or legislatures, nor in its ambassadors or authors or colleges, or churches, or parlors, nor even in its newspapers or inventors, but always most in the common people.

Walt Whitman

There are plenty of paths to becoming a writer, but I think the most reliable ones involve total commitment: writing for magazines and newspapers, teaching writing, editing books, representing authors.

Chris Pavone

A Quote by Sara Paretsky

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