A Quote by Sara Sheridan
Personally I estimate about a third of my time is spent on author events, social media and traditional publicity.
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Some reviews give pain. This is regrettable, but no author has the right to whine. He was not obliged to be an author. He invited publicity, and he must take the publicity that comes along.
I come from a traditional media generation, you know? I'm like the last generation of that. And so the whole world has changed, ultimately. Coming into social media, Twitter, Facebook - I mean, the first social media I ever had was Tumblr.
ISIS uses traditional media platforms as well as widespread social media campaigns to propagate its ideology. With the broad distribution of social media, terrorists can spot, assess, recruit, and radicalize vulnerable persons of all ages in the U.S. either to travel to foreign lands or to conduct an attack on the homeland.
While I am very grateful for the role social media plays in my ability to interact so personally with my fans, I also see time and time again how it negatively affects social relationships of the younger generation.
Which suggests something about media and war: it's not just that events happen and the media documents and presents them. There is a third element: what the public is ready to accept, what the public wants to know.
ISIL's widespread reach through the Internet and social media is most concerning, as the group has proven dangerously competent at employing such tools for its nefarious strategy. ISIL uses high-quality, traditional media platforms as well as widespread social media campaigns to propagate its extremist ideology.
Why are we trying to measure social media like a traditional channel anyway? Social media touches every facet of business and is more an extension of good business ethics.
[T]here's a good reason to stay pessimistic about deficits as far as the eye can see. It's called the 'news' media. Legislators who want to get re-elected will clearly want to avoid any spending decision that will create bad national publicity, and our news media, the manufacturers of bad national publicity, will send crying victims down the assembly line at the slightest thought of a social spending cut or freeze. Exhibit A is Sen. Jim Bunning.
Working with lots of old media clients, I've had a front-row seat on the ascension of new social players and the decline of traditional news outlets. And it's clear to me that old media has an awful lot to learn from social media, in particular in five key areas: relevance, distribution, velocity, monetization, and user experience.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
My goal is to bridge the gap between social media and traditional media.
When I graduated from college, I got a 9-to-5 traditional job doing social media for a company, and I'd spend all day long fighting with the system of getting things approved and the fact that social media has such a quick turnaround. Things had to be very reactive and instant.
I think social media has amplified a lot of voices that maybe traditional media hasn't perfectly portrayed.
I'm a Benedictine Nun in outlook; I divide my time evenly so one third is spent in academe, another third on writing and the final third on television and radio.
If you publish something in traditional media, it's one-way. With social media, we get all this info coming back from those who read our posts.
Anybody who is a professional athlete who has a social media account on any of the networks, when they sign up for that account, they subject themselves to all of the criticisms and all of the praises that may or may not be out there. So you can't get on social media and complain about the people because that's what you know you're dealing with. You have to hear it. You don't have to respond. Me personally, I don't respond to the negativity. It's gonna be there. I read it. It keeps me grounded.
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