A Quote by Satoru Iwata
We really want to change the structure of home entertainment.
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How do we merge entertainment and education? We live in a world where entertainment wins, but if entertainment can have an educational heart, then we can really change people's lives.
I believe that science fiction is as profound as you want it to be or it can be very simple entertainment, and I'm all for very simple entertainment. Every now and then we all need to come home, veg-out, watch something and not think too deeply about it. It's what you want it to be. We tend to steer clear of being pedantic; it's entertainment first, otherwise we'd be on a lecture circuit.
I think photography is so hard. To be working in video and photography the past 20 years - because I was doing it in high school - you're dealing with mediums that change culture. The way they are distributed, disseminated - it's changed so dramatically. One of the things I always like to do is look at the structure of something and detach myself from the structure and figure out how to slightly alter it. So if the structure itself is constantly liquidated, it just really is difficult for me to really even know what to think of Instagram.
I think a very good system in a world with a lot of passive investors is one in which there are at least a few entrepreneurial investors, prepared to say what they think, prepared to propose a change in management, change in strategy, change in cost structure, capital structure.
What I find in a creative company is while there is a desire to build a management foundation that can feel clear and consistent, the unique product we're in Illumination Entertainment making doesn't always allow for that. So rather than following management strategy that talks about building your structure and then staffing that structure, I tend to build the structure around the strengths of the individual people we have.
If you want change, it has to be generational. We have this unbelievable opportunity to make that change. Entertainment enables us to entice and educate mass audiences into a shift of consciousness.
When someone wants to freshen up their home a bit, and they don't want to spend a ton of money on construction, I always tell them to start off with paint. A fresh coat can really change the whole look of a home.
Cinema through spectacle, through the entertainment of spectacle, tells the story of many actual problems in life. Because who ever doesn't want to read between the lines can just enjoy the entertainment and the show and can go home happy.
When you're really trying to make serious change, you don't want people to get caught up in emotion because change isn't emotion. Because change isn't emotion. Its real work and organization and strategy - that's just the truth of it. I mean, you pull people in with inspiration, but then you have to roll up your sleeves and you've got to make sacrifices and you have got to have structure.
Life is hard, and a lot of people come home tired from work. If they're gonna spend half an hour reading, they want some entertainment and a sense of achievement. So that's what I give them. That's all I'm trying to do. Is that really so wrong?
I think the Internet's been a tremendous tool in terms of breaking down the power structure of information and entertainment, particularly at a time when so much information and entertainment were in the hands of so few people, with multinationals owning everything.
You cannot easily fit women into a structure that is already coded as male; you have to change the structure.
We, as sportsmen, we're not used to just sitting at home and being at home all day. We want to go out. We want to play sport. We want to be in the gym, want to train; we want to hit balls, and when you're not physically able to do that, it's really tough. It starts playing on the mind a lot more.
Isn't that what you really want in a jean? The ability to kick people in the face in them? I don't wanna have to go home and change into shorts.
I want music to really unite people, more than the way a pop single unites people. I want to unite people through their pain and really change mentalities, change minds, and change perspectives.
In fact, entertainment has taken the place of celebration in the present world. But entertainment is quite different from celebration; entertainment and celebration are never the same. In celebration you are a participant; in entertainment you are only a spectator. In entertainment you watch others playing for you. So while celebration is active, entertainment is passive. In celebration you dance, while in entertainment you watch someone dancing, for which you pay him.
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