A Quote by Satoru Iwata
Nintendo is an entertainment company, but I think we need to broaden the definition of entertainment.
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Entertainment companies always have to stay on the edge of trying to catch that certain thing that will grab people's attention. And that thing is always changing. Nintendo has been doing this for a long, long time. Originally, we weren't even a video game company, but we were still an entertainment company. So I can't say what that next thing is, but I can say, at Nintendo we're trying to create new ways to play.
Nintendo prides itself in being a technology-driven, mass-market, entertainment company.
In fact, entertainment has taken the place of celebration in the present world. But entertainment is quite different from celebration; entertainment and celebration are never the same. In celebration you are a participant; in entertainment you are only a spectator. In entertainment you watch others playing for you. So while celebration is active, entertainment is passive. In celebration you dance, while in entertainment you watch someone dancing, for which you pay him.
I think there's often a negative associated with being passionate or geeky about entertainment, but for me, entertainment has always been a greater, psychological escape, so I think it's unfortunate when others don't appreciate the depth of passion entertainment offers.
The government is already involved from an entertainment standpoint. I mean, they regulate a large part of our entertainment. What we're trying to do as an industry is be proactive and drive it much more positively, much more effectively, than the government can, and that's what the ESA is all about[....]We think we're doing a pretty effective job, and certainly from an Nintendo perspective, we think the ESA is the way to go.
I believe that science fiction is as profound as you want it to be or it can be very simple entertainment, and I'm all for very simple entertainment. Every now and then we all need to come home, veg-out, watch something and not think too deeply about it. It's what you want it to be. We tend to steer clear of being pedantic; it's entertainment first, otherwise we'd be on a lecture circuit.
Soccer and sports are entertainment ... You can't call Beethoven's 9th Symphony or a work of Shakespeare `entertainment.' It's not `entertainment.' It's culture.
It is entertainment; we mustn't forget that. Dance is entertainment. You can have the best technicians in the world, but they'll be boring to watch. It has to be about entertainment as well, but it's quality, grace.
How do we merge entertainment and education? We live in a world where entertainment wins, but if entertainment can have an educational heart, then we can really change people's lives.
Food is entertainment now. People tune into 'Top Chef,' and they're not trying to replicate the recipes. Anthony Bourdain is entertainment. Instagramming your dishes is entertainment.
Sports is a huge entertainment now, and we need to provide that entertainment for the fans because that's what they're looking for.
I am focusing on entertainment because entertainment is the best way to promote sports in India. And wrestling can benefit a lot through entertainment. That's why I am trying my best to juggle between wrestling and entertainment.
The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us - that there is merit in doing what is different - and at the same time, by changing Nintendo in accordance with changing times.
One of the reasons for The Walt Disney Company's long- term success is really the first of Dr. Deming's famous points, "create constancy of purpose." In his professional career, Walt's major passion was to provide the finest in family entertainment. For the most part, for nearly a century, the Company has stayed true to that legacy, and has set the standard for the entire entertainment industry.
We live in a society that refuses to set a standard for what we will allow American entertainment to expose to our children. I think we need to set a standard that is entertainment industry wide, not just limited to hip-hop.
There are some people who don't believe in entertainment if you're a Christian artist. But I think it's a good thing for it to be entertainment at the same time.
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