A Quote by Satoru Iwata

Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages. — © Satoru Iwata
Some people will say Nintendo's games are for children. But our goal is to boost the population of gamers by making games for all ages.
In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, 'I can do it' and, 'I want to touch it.'
When we were making games in the early '90s for the Super Nintendo and the Sega Genesis, popular games didn't have any real story.
The key here are two little words: the word 'or' and the word 'and'. Nintendo is not an or company, with games devoted to just this group or that group. We're an and company, with games for this group and that group and for groups that don't even call themselves gamers yet.
I definitely play some games, like Nintendo D.S. or the Wii, and some computer games.
Nintendo's approach to our work is to greatly increase the population of gamers.
I don't care much about hardware. Nintendo games are some of the best games in the world, and from a more graphical standpoint, the Wii can't do what a PS3 or 360 can do.
These days when you say 'videogame', people think of immersive games that take over your life and require three thumbs to control. My goal is to create games that almost retreat into the background. I'm interested in bringing them back to their role as a social facilitator, the way party games help people to interact.
I grew up and went from Nintendo to Super Nintendo to N64 to GameCube to Nintendo Wii to Xbox - I've always enjoyed playing games.
I think that as I had children, I have five sons, and they got into video games and were the prime ages through the development of video games. It was so much fun seeing them play the games and seeing it through their eyes.
For us, we're clear that, in terms of Nintendo-developed games, we want to bring new experiences from our best franchises to Nintendo Switch, and that's what you see with 'Smash Bros.' and 'Pokemon.'
What's interesting about the 'Smash Bros.' games, is that the 'Smash Bros.' games do not represent the Nintendo characters fighting against one another: they actually represent toys of Nintendo characters getting into an imaginary battle amongst themselves.
I've always been a fan of Nintendo. My first memories of playing games are on my Nintendo 64 with 'Mario Kart,' so when I found out that Nintendo 3DS made a fashion game, I was drawn to it. 'Style Savvy Trendsetters' is great because anyone can play it.
Certain games aren't going to be my game. Certain games aren't going to be other people's games. As long as we win with the main goal to make the playoffs, that's all that matters.
These are tough games to play. We shared the puck and we wanted everyone to get a chance to score. Tough games to play in. We want close games. That is why we train so hard. We want to show our fans some even games.
It may have once been true that computer games encouraged us to interact more with machines than with each other. But if you still think of gamers as loners, then you’re not playing games.
I believe that if we don't make moves to get people who don't play games to understand them, then the position of video games in society will never improve. Society's image of games will remain largely negative, including that stuff about playing games all the time badly damaging you or rotting your brain or whatever.
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