A Quote by Satya Nadella

We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique. — © Satya Nadella
We're not in hardware for hardware's sake. We're in hardware to be able to express all our platform and productivity software in a way that's unique.
When you write a piece of software you assume a certain type of hardware. If you assume hardware that's too powerful then you can't sell many copies cause very few people have that machine. If you assume hardware that's too simple your product can't do as much.
Security can be enhanced with hardware. You can have a software-only solution, but it can be made more robust in conjunction with hardware.
Most of my colleagues go on backpacking trips when they have to do some thinking. I go to a good hardware store and head for the oiliest, dustiest corners... If they're really good, they don't hassle me. They let me wander around and think. Young hardware clerks have a lot of hubris. They think they can help you find anything... Old hardware clerks have learned the hard way that nothing in a hardware store ever gets bought for its nominal purpose. You buy something that was designed to do one thing, and you use it for another.
Typical tech-driven companies or hardware-driven companies always lay out the so-called roadmaps when it comes to making the new hardware. So, in other words, availability of certain technologies dictates when the company is intending to make the new hardware.
It wasn't until the Apple Macintosh that people understood what true hardware-software integration was about. It took one company to line it up: low-cost hardware, cool graphics, third-party products built on top of it, in an all-in-one attractive package that was accessible to consumer marketing.
When I was quite young, she was working in a hardware store, so I grew up knowing about hardware.
Because Apple's corporate DNA is that of a hardware company, its activities are meant to support hardware sales.
The thing is, the better the hardware, the more time we spend to improve the visuals to take advantage of the hardware.
At a certain point, the services that you build around the hardware become more important than the hardware itself.
We try to continually push ourselves to do more and more, not just on the hardware side but also in terms of developers' tools so they can take advantage of the hardware that's there, in the best way.
My background is in hardware design. I found hardware work to be a welcome change from thousands of hours of programming and that led to the designs you mentioned.
For us to create unique experiences that other companies cannot, the best possible option for us is to be able to develop hardware that can realize unique software experiences.
What I believe is that Nintendo is a very unique company because it does its business by designing and introducing people to hardware and software - by integrating them, we can be unique.
Cultural conditioning is like bad software. Over and over it's diddled with and re-written so that it can just run on the next attempt. But there is cultural hardware, and it's that cultural hardware, otherwise known as authentic being, that we are propelled toward by the example of the shaman and the techniques of the shaman. ... Shamanism therefore is a call to authenticity.
Software and hardware design is less different than software designers think, but more different than hardware designers think.
Nintendo has been a very unique company because it's not just hardware but also one of the major software publishers. Because it is in a unique position, it's given us a unique advantage.
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