A Quote by Satyadev Kancharana
Due to internal problems, 'Bluff Master' had a very limited theatrical release. However, the film was a big hit on digital platforms like YouTube and Amazon.
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In an old model, the way a film would imprint itself on the public's consciousness is to get a theatrical run. But now there are more documentaries and more films in general being released than ever before. There are weeks when the New York Times is reviewing 15 films, so it's harder to leave an impression on the public. A lot of these films are seeing their financial future on digital platforms. Because viewers aren't hearing as much about films in theatrical release, I think the festival circuit is going to have increasing importance for the life of a film.
When I started in the late 1950s, every film I made - no matter how low the budget - got a theatrical release. Today, less that 20-percent of our films get a theatrical release.
As a filmmaker whose first film was made with the DIY tools of digital cinema, I love how the democratization of the filmmaking process and platforms like YouTube enables people to tell stories that in previous generations simply could not be told.
Every film may not be appropriate for a theatrical release, and the theatrical business is not a very good business for anybody except the distributor.
Amazon, being a provider - not just on the playing field - is, of course, opening up a whole new set of possibilities. At the same time, Amazon also understands platforms. For them, theatrical is an extremely important event. I also believe it's the best way of seeing a movie.
Once the image was in the digital environment, one of the problems was, we had no means to reproduce the color spectrum, grey scale, and contrast that film produces, without converting the digital file to film, evaluating it, then going back and changing the digital image.
This limited theatrical release was a nice little bonus that I never expected.
We found the appetite for 'Frontline' has only grown as the digital landscape has exploded. The appetite for the reporting we do on our digital platforms to the short films we're doing for our Facebook and YouTube channels. And we're still producing these remarkable long-form films.
It's easy to get a theatrical release that shows in one theater for a week. But there's no advertising, and no one sees the movie. It's hard to get a real theatrical release. The distribution of independent films is, to me, extraordinarily frustrating.
A theatrical release is not possible for a short film.
I'm always open to new, innovative stuff and people trying to do stuff in a different way. I knew that the theatrical release would be like getting on the launch pad for Amazon Prime but I was okay with that because I think what Jeff Bezos and Ted Hope are doing is innovative.
Console game publishing has become more like theatrical release film-making and it is very hard if you are not one of the major publishers, and even for them it is hard unless they are working with major game brands.
When I started, every film got a full theatrical distribution. Today, almost no low budget films, maybe two or three a year, will get a full theatrical distribution. We've been frozen out of that, which means they must be aware that for a full theatrical distribution it either has to be something like Saw or some exploitation film of today or an extremely well made personal film.
There's a real difference now in what you can get out of film and the rise of digital platforms.
As an actor, my attitude towards using of film versus digital is, if you have film, filmmakers have to cut eventually so you don't have to learn all that dialogue. With digital, they can just go on forever and it's a nightmare. So, I like film - nice short takes.
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