A Quote by Saul Bass

Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.
What is often being argued, it seems to me, in the idea of nature is the idea of man; and this not only generally, or in ultimate ways, but the idea of man in society, indeed the ideas of kinds of societies.
What Bannon and Trump have presented us with is an idea of America that's not been the traditional idea, not the Walt Whitman idea, not the George Washington, Abraham Lincoln idea, which is one of welcoming because we're the last, best hope of Earth.
For each book, there's a back story of where the idea came from. Sometimes it's derived from a current event or topic of discussion. Often it begins with a character. And often, I have NO idea what sparked the idea. It's just there.
I met [my editor] in a bar where alcoholic beverages are served and I bought her one and I told her the idea. And she said that she liked it very much, which embarrassed me because I thought it meant that she was a lightweight and that in the morning, as so many women say to so many men, what seems like a good idea, you know, turns out not to be.
Every revolutionary idea seems to evoke three stages of reaction. They may be summed up by the phrases: 1- It's completely impossible. 2- It's possible, but it's not worth doing. 3- I said it was a good idea all along.
Something which is against natural laws seems to me rather out of the question because it would be a depressive idea about God. It would make God smaller than he must be assumed. When he stated that these laws hold, then they hold, and he wouldn't make exceptions. This is too human an idea. Humans do such things, but not God.
The Jemaine [Clement] and Taika works is a very long and slow machine - we put an idea in one end, and it takes about six years to come out the other end. And sometimes it doesn't even come out. And sometimes it comes out as a different idea. So we've out the idea of We're Wolves into the machine, and it's now slowly going through the sausage maker.
Amazon thrived because it implemented the online bookstore idea better than any of its early rivals did, not because it was the only company to have the idea or the first company to have the idea. It continues to grow only because it keeps trying to improve on the details of the idea and the way it puts it into practise.
I haven't written for a few days, because I wanted first of all to think about my diary. It's an odd idea for someone like me to keep a diary; not only because I have never done so before, but because it seems to me that neither I-nor for that matter anyone else-will be interested in the unbosomings of a thirteen -year -old schoolgirl. Still, what does that matter? I want to write, but more than that, I want to bring out all kinds of things that lie buried deep in my heart.
[Photographer Julian Wasser] had this great idea that I should play chess naked with Marcel Duchamp and it seem to be such a great idea that it was just like the best idea I'd ever heard in my life. It was like a great idea. I mean, it was - Not only was it vengeance, it was art, and it was, like, a great idea. And even if it didn't get any vengeance, it would still turn out okay with me because, you know, I would be sort of immortalized.
Sometimes I can see the whole painting from the outset in my mind's eye. But more often than not, that idea doesn't last the duration of the painting. Sometimes it comes out easy, just as I had envisaged. But that is reasonably rare.
I think humans have always wrestled with the Divine Idea - an idea that unites and separates, creates and destroys, consoles and terrifies. Throughout human history, it is an idea that seems sometimes to have caused whole populations to rise up and slaughter one another.
It is often too easy to explain a novel idea to a few enlightened persons with a few words. But to enlighten about the same to many people, too many words are often required
And when it comes to the music, the fans are the most important thing because they get you and put you where you are. And so often - too often - that whole idea gets cast aside.
The vitality of thought is in adventure. Idea's won't keep. Something must be done about them. When the idea is new, its custodians have fervour, live for it, and, if need be, die for it. Their inheritors receive the idea, perhaps now strong and successful, but without inheriting the fervour; so the idea settles down to a comfortable middle age, turns senile, and dies.
I always recommend, if you can, to patent or protect whatever your idea is. If you can't, you have to make your best judgment. Sometimes people don't get anywhere because they sit on something, so afraid to reveal it. And yet, in the reverse, sometimes if you expose something too widely, you can risk losing it.
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