A Quote by Saul Bass
Logos are a graphic extension of the internal realities of a company.
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A new 'look' for any organization cannot be a papier-mache cover, tacked on with Scotch tape under the heading of 'beautification.' It has to be based on a probing examination of the company and the people who work for it. As a result, the eventual external visual design becomes the graphic extension of the internal realities of a company.
I love doing logos. I've been a graphic artist all my life.
A logo doesn't need to say what a company does. Restaurant logos don't need to show food, dentist logos don't need to show teeth, furniture store logos don't need to show furniture. Just because it's relevant, doesn't mean you can't do better. The Mercedes logo isn't a car. The Virgin Atlantic logo isn't an airplane. The Apple logo isn't a computer. Etc.
What an incredibly proud moment as a Canadian to have the Canadian flag on the left shoulder of your space suit, looking at the Canadian logos on the robotic arm in the payload bay of the space shuttle, and there's the Orbiter Boom Sensor System, which was an extension of the Canadarm to inspect the tiles underneath the orbiter. It struck me that there were more Canadian logos in space than any other country's I saw.
CEOs resign when the internal dynamics of the company and the external dynamics of the company actually come together to say it is appropriate. When the internal dynamics ask you whether you have a replacement. I think the transition from CEOships have also become cartoonish.
If you expound the teaching of the Logos from the standpoint of the moral life, using materialistic words and examples which correspond to the capacity of your hearers, you make the Logos flesh. Conversely, if you elucidate mystical theology by means of the higher forms of contemplation you make the Logos spirit.
The wheel is an extension of the foot, the book is an extension of the eye, clothing an extension of the skin, electric circuitry an extension of the central nervous system.
In Sister Swing, the two sisters have boyfriends and they go to bed with them, but the descriptions are not graphic. They're minimal. The sex is not graphic in the way that DH Lawrence's Lady Chatterley's Lover has all these graphic passages.
Well, logos is science or reason, something that helps us to function practically and effectively in the world, and it must therefore be closely in tune and reflect accurately the realities of the world around us.
The Logos is a voice heard, in the head. And the Logos was the hand on the rudder of human civilization for centuries, up until, in fact, the collapse of the ancient mystery religions and the ascendancy of Christianity to the status of a world religion.
I'm a severe graphic novels junkie. People ask me about it, and I say I like the graphic novels. Comic books are for kids, and graphic novels are for adults. But you can't really separate the two.
In films of terror, it's often not about being graphic. Or if there is a graphic image, it's extremely swift. Everyone talks about the shower scene in 'Psycho,' but that's the only graphic scene in the entire film.
We should make politicians dress like race car drivers -- when they get money, make them wear the company logos on their suit.
I think someone's biggest competition is themselves. I stand out as a 'fashion' designer and not to be confused with, (people who call themselves 'clothing' designers, who just print designs or logos on pre-existing t-shirts), because what I have created is custom fashions that are a personal extension of myself and my personality. It's pretty unique since there is only one of me.
When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.
If you are a Christian, you can still practice Stoicism and think of the Logos as the Word of God. If you are a secular person, an agnostic or an atheist, you may treat the Logos as "Einstein's god," that is the factual recognition that the cosmos is ordered according to rational principles, without which science itself wouldn't be possible.
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