A Quote by Saul Bass
The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
Related Quotes
The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.
Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.
You could call my piano my trademark, or one of my trademarks.
Society definitely encourages and condones men's violence toward women. Not as much as it used to be when it was less visible, and there were still laws on the books that made it alright for men to beat their wives, as long as it was within certain limits, and women were chattel.
Great books are readable anyway. Dickens is readable. Jane Austen is readable. John Updike's readable. Hawthorne's readable. It's a meaningless term. You have to go the very extremes of literature, like Joyce's "Finnegan's Wake," before you get a literary work that literally unreadable.
Poetry begins in trivial metaphors, pretty metaphors, "grace" metaphors, and goes on to the profoundest thinking that we have. Poetry provides the one permissible way of saying one thing and meaning another. People say, "Why don’t you say what you mean?" We never do that, do we, being all of us too much poets. We like to talk in parables and in hints and in indirections - whether from diffidence or some other instinct.
The new "ambiguity" means, in a way adjudged favorable to literary, poetic, intellectually and psychologically well-devised and praiseworthily executed linguistic performance, uncertainty of meaning, or difficulty for the interpreter in identifying just what the meaning in question is: it means the old meanings of ambiguity with a difference. It means uncertainty of meaning (of a word or combination of words) purposefully incorporated in a literary composition for the attainment of the utmost possible variety of meaning-play compressible within the verbal limits of the composition.
Good design is clear thinking made visible, bad design is stupidity made visible
I think a lot of social media creators have always been, like, content and haven't pushed the limits because no one else had pushed the limits before. I say to myself, 'How can I create my own TV show online every day and actually make it a real production and put effort into it?'
During the years 1945-1965 (I am referring to Europe), there was a certain way of thinking correctly, a certain style of politicaldiscourse, a certain ethics of the intellectual. One had to be on familiar terms with Marx, not let one's dreams stray too far from Freud.... These were therequirements that made the strange occupation of writing and speaking a measure of truth about oneself and one's time acceptable.
The first type of abstraction from objects I shall refer to as simple abstraction, but the second type I shall call reflective abstraction, using this term in a double sense.
Having certain limits - not too many, but certain limits on an ability to tell a story - makes us work harder, me and my writers. Sometimes I watch a giant movie with a $250 million budget and I think they feel kind of bloated, and that if they'd been leaner and meaner they might've had better storytelling.
In terms of the rise of social media and the kind of discourse that it encourages, the kind of pointed attitude it encourages, in terms of the number of venues like our conversation here where reporters who are not technically opinion columnists are giving analysis that's invariably gonna edge into opinion. I think our journalism is getting much more almost European in terms of that, that ideal of objectivity exiting it.
Copyright and Trademark are completely different things. Copyright prevents anyone from copying this article and posting it somewhere else. Copyright happens instantaneously the moment I write something down that is unique and from my brain. Trademarks are far more restrictive.
I have this certain vision of the way I want my comics to look; this sort of photographic realism, but with a certain abstraction that comics can give. It's kind of a fine line.
Questions that pertain to the foundations of mathematics, although treated by many in recent times, still lack a satisfactory solution. Ambiguity of language is philosophy's main source of problems. That is why it is of the utmost importance to examine attentively the very words we use.
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