A Quote by Saul Bass

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable.

Saul Bass

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Abstraction Ambiguity Ideal Limits Pushed Still Terms Trademark Utmost

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Saul Bass
American - Designer
May 8, 1920 - April 25, 1996

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

Saul Bass

Great books are readable anyway. Dickens is readable. Jane Austen is readable. John Updike's readable. Hawthorne's readable. It's a meaningless term. You have to go the very extremes of literature, like Joyce's "Finnegan's Wake," before you get a literary work that literally unreadable.

Julian Barnes

The new "ambiguity" means, in a way adjudged favorable to literary, poetic, intellectually and psychologically well-devised and praiseworthily executed linguistic performance, uncertainty of meaning, or difficulty for the interpreter in identifying just what the meaning in question is: it means the old meanings of ambiguity with a difference. It means uncertainty of meaning (of a word or combination of words) purposefully incorporated in a literary composition for the attainment of the utmost possible variety of meaning-play compressible within the verbal limits of the composition.

Laura Riding

I think a lot of social media creators have always been, like, content and haven't pushed the limits because no one else had pushed the limits before. I say to myself, 'How can I create my own TV show online every day and actually make it a real production and put effort into it?'

Jake Paul

Questions that pertain to the foundations of mathematics, although treated by many in recent times, still lack a satisfactory solution. Ambiguity of language is philosophy's main source of problems. That is why it is of the utmost importance to examine attentively the very words we use.

Giuseppe Peano

I still believe in abstraction, but now I know that one ends with abstraction, not starts with it

Alexander Stepanov

The mark of a mature, psychologically healthy mind is indeed the ability to live with uncertainty and ambiguity, but only as much as there really is. Uncertainty is no virtue when the facts are clear, and ambiguity is mere obfuscation when more precise terms are applicable.

Julian Baggini

Nothing, indeed, is more dangerous to the young artist than any conception of ideal beauty: he is constantly led by it either into weak prettiness or lifeless abstraction: whereas to touch the ideal at all, you must not strip it of vitality.

Oscar Wilde

I got my first trademark in 2005: 'EcoGeek.' It was the name of a blog that had become my job. I had a dream of turning it into a big business. After spending a huge amount of time and money attempting to 'protect' that trademark, I let it lapse. It was still 2005.

Hank Green

Screw ambiguity. Perversion and corruption masquerade as ambiguity. I don`t trust ambiguity. John Wayne

John Wayne

War is an act of violence pushed to its utmost bounds.

Carl von Clausewitz

A lot of people these days are very much too wrapped up in cotton wool: people aren't pushed to their limits, and that's why we should find out where our limits lie.

Ant Middleton

Oscar Wilde

I think, as we all learn as a child, you have to learn to tolerate ambiguity better and I'm still terrible at it and I hate it; even the word ambiguity makes me sick to me stomach.

John Hodgman

Because terms limits are so popular, the interest of a member of Congress in staying in office would be congruent with supporting my term limits joint resolution.

Ron DeSantis

Style is a capitalist invention. It's a trademark. It's very useful in the world of commerce to have a good trademark, but it wasn't my first concern. I got restless

Art Spiegelman

A Quote by Saul Bass

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