A Quote by Saul Bass

Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

Saul Bass

Quote Topics

Another Certain Kind Made Metaphors Sense Thinking Trademarks Visible

Quote Author

Saul Bass
American - Designer
May 8, 1920 - April 25, 1996

The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.

Saul Bass

Poetry begins in trivial metaphors, pretty metaphors, "grace" metaphors, and goes on to the profoundest thinking that we have. Poetry provides the one permissible way of saying one thing and meaning another. People say, "Why don’t you say what you mean?" We never do that, do we, being all of us too much poets. We like to talk in parables and in hints and in indirections - whether from diffidence or some other instinct.

Robert Frost

Good design is clear thinking made visible, bad design is stupidity made visible

Edward Tufte

It had never occurred to me before that music and thinking are so much alike. In fact you could say music is another way of thinking, or maybe thinking is another kind of music.

Ursula K. Le Guin

Back in the days when the market was a kind of secular god and all the world thrilled to behold the amazing powers of private capital, the idea of privatizing highways and airports and other bits of our transportation infrastructure made a certain kind of sense.

Thomas Frank

Writers think in metaphors. Editors work in metaphors. A great reader reads in metaphors.

Steven Pressfield

I've made movies on every part of the spectrum, and you do understand when you go into certain movies that you're trying to elicit a certain kind of response from the audience, and people get a real sense of satisfaction when they're rooting for a character and the character pulls it off.

Judd Apatow

A novel requires a certain kind of world-building and also a certain kind of closure, ultimately. Whereas with a short story you have this sense that there are hinges that the reader doesn't see.

Dan Chaon

From the ethical point of view, no one can escape responsibility with the excuse that he is only an individual, on whom the fate of the world does not depend. Not only can this not be known objectively for certain, because it is always possible that it will depend precisely on the individual, but this kind of thinking is also made impossible by the very essence of ethics, by conscience and the sense of responsibility.

Gyorgy Lukacs

There are tons of people who have made great music, great art, great whatever, but you don't know about them until the people lift you to a certain height so that you could even be visible and get any kind of recognition.

Pharrell Williams

A design that I create is like my own extension. It's 'thinking made visible.'

Gauri Khan

There is a certain kind of peace that is not merely the absence of war. It is larger than that. The peace I am thinking of is not at the mercy of history's rule, nor is it a passive surrender to the status quo. The peace I am thinking of is the dance of an open mind when it engages another equally open one -- an activity that occurs most naturally, most often in the reading/writing world we live in. Accessible as it is, this particular kind of peace warrants vigilance.

Toni Morrison

The only thing I heard Speaker [Paul] Ryan say that made sense was, we actually really need to look at this and see what makes sense and what doesn`t, because electronic detection in those kind of - and drones and other types of border protecting devices seem to be much more effective in certain places.

John Yarmuth

The Most Blessed Sacrament is Christ made visible. The poor sick person is Christ again made visible.

Gerard Majella

It seems to me that metaphors come down to a certain idea of interconnectedness - that everything relates to everything else. Metaphors don't believe in autonomy. And in the end, perhaps that idea of interconnectedness is a moral position.