A Quote by Saul Bass
The only way I work as a designer is to consciously avoid specialisation.
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The words graphic designer, architect, or industrial designer stick in my throat, giving me a sense of limitation, of specialisation within the specialty, of a relationship to society and form itself that is unsatisfactory and incomplete. This inadequate set of terms to describe an active life reveals only partially the still undefined nature of the designer.
Specialisation paralyses, ultra-specialisation kills. Palaeontology is littered with such catastrophes.
Big History's not going to replace existing educational courses. It's not an attack on specialisation. It is simply the argument that specialisation needs to be complemented with an overview, which I think is scientific commonsense.
I can imagine an automotive designer or an industrial designer building a product in 3D, all in real-time. That's the way a lot of people are going to work in the future.
As a designer I like to work with fabrics that don't bleed. That's why I avoid all animal skins.
I was doing specialisation in advertising. I had no interest in acting. One of my friends, who was doing specialisation in films, made a short film casting me. Luckily, I got a break, and my acting career took off.
I avoid talking about the way I work. But in avoiding it I seem only to have encouraged people to focus their fantasies about me in an ever more fantastical way on the details that are not at all at the centre of the work.
A sense of that kind of narrative movement that we experience online could have been in my mind easily, though not consciously. I do rely so much on my unconscious, the way I write my stuff the way I do. I let my unconscious work. I have better ideas that way and more interesting work.
I avoid talking about the way I work. But in avoiding it I seem only to have encouraged people to focus their fantasies about me in an ever more fantastical way.
By trying to adjust to the findings that it once tried so viciously to ban and repress, religion has only succeeded in restating the same questions that undermined it in earlier epochs. What kind of designer or creator is so wasteful and capricious and approximate? What kind of designer or creator is so cruel and indifferent? And - most of all - what kind of designer or creator only chooses to "reveal" himself to semi-stupefied peasants in desert regions?
To work on the competition wear for the Olympics is kind of insane. As a fashion designer, you don't think to yourself, 'I'm going to get the opportunity to work with athletes at that level at the Olympic Games.' It really is such an incredible thing to have any kind of contact with as a designer.
How a designer gets from thought to thing is, at least in broad strokes, straightforward: (1) A designer conceives a purpose. (2) To accomplish that purpose, the designer forms a plan. (3) To execute the plan, the designer specifies building materials and assembly instructions. (4) Finally, the designer or some surrogate applies the assembly instructions to the building materials. What emerges is a designed object, and the designer is successful to the degree that the object fulfills the designer's purpose.
The only thing I say I consciously do is I definitely make an effort to work on different styles of music: not working on too many post-rock bands, or too many heavy bands, or too many folk bands, or just whatever. I have no desire to be known as somebody that just works on a single style of music and would rather avoid it, actually.
As a designer, you are not only a designer, you are also a celebrity, an entertainer, and a spokesperson that speaks on behalf of the company. So you need to realize that you have to embrace all those sides.
We all fall into our habits, our routines, our ruts. They're used quite often, consciously or unconsciously, to avoid living, to avoid doing the messy part of having relationships with other people, of dealing with a person next to us. That's why we can all be in a room on our cell phones and not have to deal with one another.
Every person must live the inner life in one form or another. Consciously or unconsciously, voluntarily or involuntarily, the inner world will claim us and exact its dues. If we go to that realm consciously, it is by our inner work: our prayers, meditations, dream work, ceremonies, and Active Imagination. If we try to ignore the inner world, as most of us do, the unconscious will find its way into our lives through pathology: our psychosomatic symptoms, compulsions, depressions, and neuroses.
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