A Quote by Scooter Braun
The really great brands live on this idea of bringing something that's truly authentic - and then building around that. It's not about trying to be something as much as it being who you are in the best light possible.
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Feeling inspired, being challenged. Learning something new, something meaningful. Knowing change is possible and I can make that happen. Understanding and loving others, feeling truly connected and authentic. Good food, great sex, and belly laughs. All the basic foundations of happiness, really!
I don't think it's necessary to worry too much about being authentic. I think a picture taken on an iPhone and then filtered through something to make it look like it was taken on a Super 8 camera can be just as authentic as something taken on a Super 8 camera, if it's capturing something real or beautiful.
It occurred to me that building a company was the best way to align a group of people towards building something great. And its really... it's a good organizational structure where you can really reward people. If they're building something that's good, you can you work with partners and reward them if the product that you're developing work well. It's a good way to get the best people involved to build something very good.
Nothing is more debilitating than to care about something you can't do anything about. And you can't do anything about your adult children. You can want better for them, and maybe even begin to provide something for them, but in the long run, you cannot do anything about someone else's vibration other than hold them in the best light you can, mentally, and then project that to them. And sometimes, distance makes that much more possible than being up close to them.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
Sometimes the idea of being truly iconic has something to do with not necessarily being beautiful and thus trying harder.
Fashion is an archetype: you're trying to build a silhouette, and that is very similar to building up a building because you're trying to create a new structure, a new proportion, a new shape, and you're using a material to cut which is a bit mathematical. That idea of finding something new in terms of proportion is something that drives me.
The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.
You hear these yummy mummies talk about being the best possible mother, and they put all their effort into their children. I also want to be the best possible mother, but I know that my job as a mother includes bringing my children up so, actually, they can live without me.
I really enjoy simple things in life. I just like the idea of bringing together a few ingredients and being able to transform it into something delicious and warm that my friends can sit around and enjoy. Most of my socializing is based around good food and good wine.
I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
There's so many problems in our world, so much negativity. Don't worry about the darkness - turn on the light and the darkness automatically goes. Ramp up the light of unity within - help do that for yourself, help do that for the world and then we're really doing something, we're doing something that brings that light of unity.
I am expecting that consumers are going to continue and exert power and influence. The idea of radical transparency is something that few brands are taking advantage of now, and most brands fight it. I’d say that in 10 years the best brands won’t be those with the best stories, sort of made up fictional stories, but those that will give an accurate and real time picture of what they are doing in the interest of the consumer, in any given time.
Too many people are surfing the web and trying to figure out the politics of getting a movie made or taking meetings and trying to get someone to read something instead of creating a truly great script, because something great has a great chance of getting made, but something average that you've sort of talked people into reading doesn't have as good a shot.
One, something emotional has to be at stake. There has to be something important for me that I'm writing about. And then two, I have to have a formal idea. Something has to be being worked out in poetry.
One of my central philosophies is to be creatively driven so I have to be extraordinarily creative in the way I get things done and I have to be really flexible. Striving for the best creativity can be a really moving target if you're trying to budget anything because if you come up with a better idea for something and it's going to make the movie stronger then you have to do it. And that's what I do. The difficulty is that you have to use more judgement as a producer then you might in other places. I have to make unbelievably great creative decisions.
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