A Quote by Scott Bedbury
Advertising, if it is any good, should help to confirm what already is, not what should be.
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Any good broadcast, not just an Olympic broadcast, should have texture to it. It should have information, should have some history, should have something that's offbeat, quirky, humorous, and where called for it, should have journalism, and judiciously it should also have commentary. That's my ideal.
Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power.
Good advertising should give the reader essential facts about the product or company advertised and should do so engagingly without trickery or hogwash.
A large percentage of those living in developed societies are told what brand of soda they should drink, what cigarettes they should smoke, what clothes and shoes they should wear, what they should eat and what brand of food they should buy. Their political ideas are supplied in the same way. Every year a trillion dollars is spent on advertising.
In order not to leave any traces, when you do something, you should do it with your whole body and mind; you should be concentrated on what you do. You should do it completely, like a good bonfire. You should not be a smoky fire. You should burn yourself completely. If you do not burn yourself completely, a trace of yourself will be left in what you do. You should not have any remains after you do something. But this does not mean to forget all about it.
Any good teacher should become acquainted with relevant technologies. But the technologies should not dictate an education goal. Rather, the teacher (or parent or student or policy maker) should ask: can technology help to achieve this goal, and which technologies are most likely to be helpful?
My own philosophy is that one should share what wisdom he has, one should help others to help themselves and one should keep going despite heavy weather, for there is always a calm ahead.
Every man on the planet should do some physical work: he should help in the bread-labor of mankind. He should also do some of the intellectual work: he should help in the thought-labor of mankind. In a word, every thinker should work, and every worker should think.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
When you're a young talent, and you want to launch your brand, you always have tons of questions: Where should I produce? Should I launch a second line? Should I do shoes, accessories? If you have someone who can coach you and give you advice and help you find the right supplier, it's a big help.
Advertising should always be in good taste without a question.
Man is equal to man. There should not be exploitation. One should help the other. No one should harm anybody. Generally there should be no room for grievance or complaint from anybody. Everyone should live and let others live, with a national spirit.
The NHS needs to change fundamentally. It's a fragmented service when it should be joined-up. It's a last-minute crisis intervention service when it should be about prevention. It's a sickness service when it should have promoting health as its core. Crucially, it doesn't do enough to help people to help themselves.
The Department of Education should not be producing paid political advertising for the president, it should be helping us to produce smarter students.
Government has three primary functions. It should provide for military defense of the nation. It should enforce contracts between individuals. It should protect citizens from crimes against themselves or their property. When government-- in pursuit of good intentions tries to rearrange the economy, legislate morality, or help special interests, the cost come in inefficiency, lack of motivation, and loss of freedom. Government should be a referee, not an active player.
There is one thing I should say, and it's important: Young Broadway singers and anybody who is an orator of any kind - lawyers who have to speak in court or pastors or anyone who has a lot of stress on their vocal cords: You should do the maintenance. You should do whatever it takes to feel fresh and good.
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