A Quote by Semir Zeki

I gather that the dopaminergic system in the reward centres of the brain respond even more vigorously to the expectation of reward than to reward itself. Hence, perhaps, the disappointment.
We chase the reward, we get the reward and then we discover that the true reward is always the next reward. Buying pleasure is a false end.
Virtue is not an end in itself. Virtue is not its own reward or sacrificial fodder for the reward of evil. Life is the reward of virtue-and happiness is the goal and the reward of life.
It turns out that dopamine is a chemical on double duty in the brain. Along with its role in motor commands, it also serves as the main messenger in the reward systems, guiding a person toward food, drink, mates, and all things useful for survival. Because of its role in the reward system, imbalances in dopamine can trigger gambling, overeating, and drug addiction - behaviors that result from a reward system gone awry.
Life is life, and one has experiences that are painful and some that are very pleasant, and one has reward and sacrifice and more reward and disappointment and joy and happiness, and it's always going to be the same.
True happiness is not found in any other reward than that of being united with God. If I seek some other reward besides God Himself, I may get my reward but I cannot be happy.
It is wrong to expect a reward for your struggles. The reward is the act of struggle itself, not what you win.
We reap a reward merely in the act of helping others. We never know how, or if, that reward will come back to us. Helping is the reward; none other is needed nor better.
It is wrong to expect a reward for your struggles. The reward is the act of struggle itself, not what you win. Even though you can't expect to defeat the absurdity of the world, you must make that attempt. That's morality, that's religion. That's art. That's life.
But countless studies have shown that a cue and a reward, on their own, aren't enough for a new habit to last. Only when your brain starts expecting the reward--craving the endorphins or sense of accomplishment--will it become automatic to lace up your jogging shoes each morning. The cue, in addition to triggering a routine, must also trigger a craving for the reward to come.
Blessed, plainly, is that life which is not valued at the estimation of outsiders, but is known, as judge of itself, by its own inner feelings. It needs no popular opinions as its reward in any way; nor has it any fear of punishments. Thus the less it strives for glory, the more it rises above it. For to those who seek for glory, that reward in the shape of present things is but a shadow of future ones, and is a hindrance to eternal life, as it is written in the Scriptures: 'Truly I say to you, they have received their reward'
An act of goodness is of itself an act of happiness. No reward coming after the event can compare with the sweet reward that went with it.
A cat you train with clicker training and what you've got to do is pair the click with a food reward. And he's doing the stuff because you get a food reward. Once you can do it all after a lot training with no food reward.
Social psychology has found the more you reward people for doing something, the more they tend to lose interest in whatever they had to do to get the reward.
I think the reward for doing comedy is doing the comedy itself. You get to go to work everyday and laugh and make other people laugh and to me there's no greater reward than that.
In a free enterprise system, with an honest and stable money, there is dominantly a close link between effort and productivity, on the one hand, and economic reward on the other. Inflation severs this link. Reward comes to depend less and less on effort and production, and more and more on successful gambling and luck.
The whole religion of Islam is based on reward and punishment and reward and punishment, and it becomes a part of how you think of everything. Even yourself.
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