A Quote by Sendhil Mullainathan

If you send out one coupon with a deadline of a week and another that must be used within the next month, you end up having more redemptions with the one week deadline. It's really amazing. With the month deadline you have four times as much time, but people tend to say they'll use it in a few weeks' time and then they don't do it.

Sendhil Mullainathan

Quote Topics

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Quote Author

Sendhil Mullainathan
American - Economist
Born: 1972

There are people who literally cannot start a project until the deadline is four hours away, even if it's a big one. And those people have a serious problem. My recommendation is set up mini-deadlines. You might say, 'Okay, here's my deadline after three days for this and there's another deadline for that and then a third deadline.'

Robert Pozen

When they [visitors to his studio:] learn about the six-week daily-strip deadline and the 12-week Sunday-page deadline, a visitor almost never fails to remark: "Gee, you could work real hard, couldn't you, and get several months ahead and then take the time off?" Being, as I said, a slow learner, it took me until last year to realize what an odd statement that really is. You don't work all of your life to do something so you don't have to do it.

Charles M. Schulz

You wonder why your government's completely broken? We lurch from deadline to deadline, and it's on purpose really. We do deadline to deadline because ... 'we've got to go. It's spring break, we're going to be late for spring break, and we've got to go, so we've got to finish this up before we go.'

Rand Paul

The ideal time for writing a [television] script is four days, though sometimes it has to be two or three days depending on the deadline. If it's two days, sometimes there are things I see that don't work as well. If I have two weeks, the scripts get kind of flabby and lack the adrenaline that a sense of deadline fills you with.

David E. Kelley

During trade deadline, we pretty much tell every player, look, there's lots of names, lots of everything for every player in the league. So it's best to tune it out because every team's job is to explore things and you don't like when things get out, but it's silly to kill or accentuate rumors during deadline week.

Daryl Morey

With the movies, people are not going to wait around. The deadline is a deadline. In publishing it's more a polite suggestion.

David Benioff

I tend to work well within a deadline. If I know I have to get something in three weeks, I tend to A, enjoy myself a little bit more, and B, really work well.

Jenny Lewis

When I was getting ready for the release of 'Deadline,' when it was coming out soon, I decided that the appropriate way to get people excited about the book would be to write a novella in 30 pieces and publish a piece on my blog every day for a month... during a convention, a week-and-a-half-long trip to New York, and a doll traders' expo.

Seanan McGuire

What this bill says is it reiterates again the deadline, and that the Senate should act before the deadline, and that's what the American people are expecting.

Eric Cantor

So on the Tuesday night deadline, while Abu Qatada was appealing to European Court judges, the Home Secretary, who thought the deadline was Monday night, was partying with "X Factor" judges. When the Home Secretary is accused of not knowing what day of the week it is, confusion and chaos have turned into farce.

Yvette Cooper

I used to go to a regular, private high school, but I was only there a week out of the month. I was out of school three weeks out of the month, and so I would have everything faxed to me and e-mailed, and it made it really difficult.