A Quote by Sergey Brin
Any conversation I have about innovation starts with the ultimate goal.
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The goal isn't innovation. The goal is effectiveness. We strive for innovation because we want to be effective.
All too often, a corporate innovation initiative starts and ends with a board meeting mandate to the CEO followed by a series of memos to the staff, with lots of posters and one-day workshops. This typically creates 'innovation theater' but very little innovation.
My ultimate goal, really, is to win a championship. That's my ultimate goal no matter the statistics or how I do it or what numbers I put up in the box score.
Innovation often starts with the ordinary. They simply took what was "normal", and added a twist. They added an innovation. The innovation solved a key problem of the "normal" use case that we all already understood.
The goal is to talk about the issues that are happening in this country with the ultimate goal of making change.
I think innovation as a discipline needs to go back and get rethought and revived. There are so many models to talk about innovation, there are so many typologies of innovation, and you have to find a good innovation metric that truly captures the innovation performance of a company.
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
So many people have that story as to how they could have maybe won the Indy 500, which is for me the ultimate goal. I would imagine for a lot of people it's the ultimate goal. It's definitely high up on the list.
The ultimate goal of any athlete in any sport is to become a true world champion.
The goal is to talk about the issues that are happening in the USA with the ultimate goal of making change. Not just some rebellious act that we're trying to have against our country.
I have not made any suggestions about climate change. This is more about blending or shifting the conversation about the environment versus the economy. It's just such an old, outdated conversation.
Government is the ultimate monopoly. And monopolies, as any economist will tell you, often breed complacency and a lack of innovation.
My ultimate goal and our ultimate goal is to be individuals, to sustain what we been able to sustain.
To play with the national team is the ultimate goal for any player.
There is no 'ultimate goal of therapy.' Thinking there is some ultimate or universal goal of therapy is one of the most fundamental errors of our field. To me, that concept is rather arrogant, as if therapists were some kind of spiritual experts who knew what human beings are supposed to be like.
Ego brings unnatural desires in you; it drives you crazy. Life is simple, but to be simple one has to be purposeless. Any goal, and you can`t be simple. Any goal and you can`t be herenow. Any goal and the desire will rock you. Any goal, and you are on the way, again moving - you cannot enjoy this moment, the grace of this moment, the benediction of herenow.
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