A Quote by Sergey Brin

It's important not to overstate the benefits of ideas. Quite frankly, I know it's kind of a romantic notion that you're just going to have this one brilliant idea and then everything is going to be great. But the fact is that coming up with an idea is the least important part of creating something great. It has to be the right idea and have good taste, but the execution and delivery are what's key.
It's a romantic notion that you're going to have one brilliant idea and then everything is going to be great... but the execution and delivery are what's key.
You know, an idea is just an idea. There seems to... the kind of epiphanies that you have, like the little sudden bursts of light, they're very small and they're very short and it's the pursuit of the idea that's the important thing. . . . I know a lot of people who have way better ideas than I do that-much more frequently than I do that just can't sit down and actually do it. Ideas are such are a little overrated really; it's the work behind the idea that's the important thing.
Ideas are nothing. They're irrelevant. If you think your idea is so important, you're doomed. The reality is if you don't like one idea, I've got 299 more. If I tell you my idea, and you can execute better against that idea than I can - great; I get to play a terrific game.
I've known people who had fantastic ideas, but who couldn't get the idea off the ground because they approached everything weakly. They thought that their ideas would somehow take off by themselves, or that just coming up with an idea was enough. Let me tell you something - it's not enough. It will never be enough. You have to put the idea into action. If you don't have the motivation and the enthusiasm, your great idea will simply sit on top of your desk or inside your head and go nowhere.
It is important to stop being critical and judging ideas as good or bad because I think if somebody doesn't have a lot of experience you worry their idea is going to be bad, it's not going to be good enough, if not going to be active enough and so you can start to think critically about people's suggestions or what they bring to it but once you get out of that and think whatever they come up with is the right thing right now and so I'm just going to build on it just makes everything so much easier and better.
Most of the pilots I choose do not have high-concept ideas, so for me it's not the idea as much as the execution of the idea, and if the idea, like you take a bar in Boston, that's not a high-concept idea. But if it's executed well, it makes a great show.
People don't understand this: Ideas are important, but they're not essential. What's essential and important is the execution of the idea. Everyone has had the experience of seeing a movie and saying, "Hey! That was my idea!" Well, it doesn't mean anything that you had that idea. There's no such thing as an original concept. What's original is the way you re-use ancient concepts.
Great execution is at least 10 times more important and a 100 times harder than a good idea.
I think having a great idea is vastly overrated. I know it sounds kind of crazy and counterintuitive. I don't think it matters what the idea is, almost. You need great execution.
Writin songs is like a mystery. The most difficult thing to do is have a good idea. If you have a decent idea, the songs are the easy part. Actually having something to say is the hard part. If you get an idea for a song, then it pulls you along. There are just some ideas that you get that are really hard to edit out; it's hard to stop thinking about some bad ideas. So you just finish it and you end up putting it on a record.
A social entrepreneur is somebody who knows how to make an idea reality, and one of the great ideas of our time is pluralism. Can people from different backgrounds live together in mutual peace and loyalty? And what we need is a generation of young social entrepreneurs who know how to make that great idea reality in an historical moment where religious extremists are, frankly, making their idea reality.
[Photographer Julian Wasser] had this great idea that I should play chess naked with Marcel Duchamp and it seem to be such a great idea that it was just like the best idea I'd ever heard in my life. It was like a great idea. I mean, it was - Not only was it vengeance, it was art, and it was, like, a great idea. And even if it didn't get any vengeance, it would still turn out okay with me because, you know, I would be sort of immortalized.
Great ideas come from everywhere if you just listen and look for them. You never know who's going to have a great idea.
People say, 'Dream big!' - but you have to think about the logistics. It's not just coming up with a great idea; it's how you can sell or market or promote that great idea.
I think that one-liners are very important and sometimes you don't even know when you're making the movie that it's going to be a great line. I remember when we did 'The Terminator' and I came to the line "I'll be back" I had no idea that it was going to be an important line.
It's the disease of thinking that a having a great idea is really 90% of the work. And if you just tell people, 'here's this great idea,' then of course they can go off and make it happen. The problem with that is that there's a tremendous amount of craftsmanship between a having a great idea and having a great product.
This site uses cookies to ensure you get the best experience. More info...
Got it!