A Quote by Seth

Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last-minute add-on, but understanding that if your offering itself isn’t remarkable, it’s invisible.

Seth

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Add Art Building Building Things Invisible Itself Last Last-Minute Marketing Minute Noticing Offering Product Remarkable Right Service Slapping Things Understanding Worth Your

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Seth
Canadian - Cartoonist
Born: September 16, 1962

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

Jeff Bezos

Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.

Joe Lonsdale

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Christine Comaford-Lynch

You must always look with both of your eyes and listen with both of your ears. He says this is a very big world and there are many many things you could miss if you are not careful. There are remarkable things all the time, right in front of us, but our eyes have like the clouds over the sun and our lives are paler and poorer if we do not see them for what they are. If nobody speaks of remarkable things, how can they be called remarkable?

Jon McGregor

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

Jay Conrad Levinson

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

Your customers are the lifeblood of your business. Their needs and wants impact every aspect of your business, from product development to content marketing to sales to customer service.

John Rampton

If a product's future is unlikely to be remarkable - if you can't imagine a future in which people are once again fascinated by your product - it's time to realize that the game has changed. Instead of investing in a dying product, take profits and reinvest them in building something new.

Seth Godin

This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".

Mike Moran

The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.

Peter Drucker

If you're remarkable, then it's likely that some people won't like you. That's part of the definition of remarkable. Nobody gets unanimous praise - ever. The best the timid can hope for is to be unnoticed. Criticism comes to those who stand out. Playing it safe. Following the rules. They seem like the best ways to avoid failure. Alas, that pattern is awfully dangerous. The current marketing “rules” will ultimately lead to failure. In a crowded marketplace, fitting in is failing. In a busy marketplace, not standing out is the same as being invisible.

Seth Godin

The rise of the citizen review site is a sobering development. No longer are you on top of the mountain, blasting your marketing message down to the masses through your megaphone. All of a sudden, the masses are conversing with one another. If your service or product isn't any good, they'll out you.

David Pogue

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

The key element of success is a product that matches all of what you've done in your message and your marketing, and all the emotion that has to be transmitted to the consumer through the product.

Ricardo Guadalupe

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