A Quote by Seth Godin
People are buying only one thing from you: the way the engagement (hiring you, working with you, dating you, using your product or service, learning from you) makes them feel.
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You cannot bore people into buying your product - you can only interest them in buying it.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
The only reason I was able to accomplish things is the great people willing to work with me. A company is a group of people organized to create a product or service, and that product or service is only as good as the people in the company - and how excited they are about creating it. I do want to recognize a ton of super-talented people. Without them, I would have accomplished very little. I just happen to be the face of the companies.
Spare me the people who ask, 'Have you thought about ... losing weight, hiring an assistant, buying a Pentium, working with an etiquette specialist, coloring your hair?
It's that engagement of learning that makes us feel alive.
Starbucks did this magical thing where it took a product that people didn't really care that much about and made it this treat. It makes you feel better about your day and gives you a chance to reflect, makes you feel a little special.
With such a perishable, expensive and important product buying truffles can be a leap of faith for a chef. Working with Céline over the past two years has taken away any of that stress. The level of quality and consistency with her truffles is unsurpassed. Most importantly the quality and loyalty of her service makes me feel that she is looking out for me and my guests interests in giving me an honest assessment of the markets fluctuations.
I've listened to musicians who say that using a metronone makes you robotic, that it decreases your 'feel.' That's ridiculous. Either you have feel or you don't. Feel is one of those intangibles that can't be taught. But if you do have feel, using a metronome will allow you to play cleaner - and that'll make your 'feel' have more, well, 'feeling.'
No product is an island. A product is more than the product. It is a cohesive, integrated set of experiences. Think through all of the stages of a product or service - from initial intentions through final reflections, from first usage to help, service, and maintenance. Make them all work together seamlessly. That's systems thinking.
Service-learning is a particularly fertile way of involving young people in community service, because it ties helping others to what they are learning in the classroom. It enables them to apply academic disciplines to practical, everyday problems. In the process, it provides a compelling answer to the adolescent's perennial question, 'Why do I need to learn this stuff?
I had wanted for so many years to feel that writing really was at the center of my life, not something I did in my spare time. So the writing and teaching feel in some way to be one thing - the personal engagement and the social engagement good partners.
It makes a huge difference in how you feel, the way your costume holds you. When you look at yourself in the mirror, it makes you feel a certain way. Actors like to talk a lot about working from the inside out, but there's a lot to be said also about working from the outside in. It can be extremely helpful.
One thing matters more than anything else for a dating product, and that is the quantity and quality of the people who use the product. It's really freaking hard to get critical mass.
It's all about finding and hiring people smarter than you. Getting them to join your business. And giving them good work. Then getting out of their way. And trusting them. You have to get out of the way so YOU can focus on the bigger vision. That's important. And here's the main thing....you must make them see their work as a MISSION.
It's interesting - what are you willing to give up in terms of your privacy for access to other people? For access to things you think you desperately need. Ultimately, it's that old saying, isn't it? If the service is free, then the product is you. The thing being sold is you. There's a product for sale in you and your data.
When most people ask about a business growing, what they really mean is growing revenue, not just growing the number of people using a service. Traditional businesses would view people using your service that you don't make money from as a cost.
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