A Quote by Seth Godin

Good marketers measure. — © Seth Godin
Good marketers measure.

Quote Topics

Marketers are making retirement respectable. Instead of being the beginning of the end, it sounds like Nirvana-do what you want without any responsibilities. The boomers think that they're 16. Marketers try to keep the charade going. Retirement will look so good, others are going to be jealous.
Good marketers tell a story.
What do we measure when we measure time? The gloomy answer from Hawking, one of our most implacably cheerful scientists, is that we measure entropy. We measure changes and those changes are all for the worse. We measure increasing disorder. Life is hard, says science, and constancy is the greatest of miracles.
Racism itself is difficult to measure. We can measure hate crimes - which are absolutely an indicator. We can measure reports of discrimination. We can measure the number of times hateful words are being used across the Internet. Those things all help us measure racism, but it can sometimes be nebulous.
When it comes to content, the best marketers know that self promotion is good!
Everything is good in due measure and strong sensations know not measure.
As good marketers, we like to tinker with things and make them better.
Marketers spend millions developing strategies to identify children's predilections and then capitalize on their vulnerabilities. Young people are fooled for a while, but then develop defense mechanisms, such as media-savvy attitudes or ironic dispositions. Then marketers research these defenses, develop new countermeasures, and on it goes.
Good leadership is hard to measure on a daily basis which is why so many default to doing what's easy to measure instead.
Good marketers see consumers as complete human beings with all the dimensions real people have.
Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.
Ordinary people can spread good and bad information about brands faster than marketers.
Don’t measure busywork. Don’t measure activity. Measure accomplishment. It doesn’t matter what people do as much as it matters what they get done.
Whether you're selling soft drinks, snack foods or a sport, all good marketers know it is important for every single person to want to buy their product.
How can I be secure? Through amassing wealth beyond all measure? No. And what's beyond measure? That's a sickness. That's a trap. There is no measure. Only greed.
Time is a measure of space, just as a range-finder is a measure of space, but measuring locks us into the place we measure.
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