A Quote by Seth Godin

Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again
Excellence isn't about meeting the spec, it's about setting the spec.
You write a spec, and you pour your heart and soul and life into a spec, and you think that spec is the movie that's going to sell and get made... I've never heard of anybody that happened to. What happens is, you write a spec, people get it, they see your writing, they see you're good, they bring you into their office and they say, "Boy, that spec was really good - we'll never make that in a million years. We have rights to the board game of Monopoly. What do you think about a Monopoly movie?".
You write a spec, and you pour your heart and soul and life into a spec, and you think that spec is the movie that's going to sell and get made... I've never heard of anybody that happened to.
What happens is, you write a spec, people get it, they see your writing, they see you're good, they bring you into their office, and they say, 'Boy, that spec was really good - we'll never make that in a million years. We have rights to the board game of Monopoly. What do you think about a Monopoly movie?'
Most of the things I write, I write on spec. And because I write them on spec, there's less interference. Because there's less interference, they tend to be better.
If car manufacturers made cars according to spec the same way software vendors make software according to spec, all five wheels would be of widely differing sizes, it would take one person to steer and another to work the pedals and yet another to operate the user-friendly menu-driven dashboard, and if it would not drive straight ahead without a lot of effort, civil engineers would respond by building spiraling roads around each city.
It may seem like I'm overlooking a technical detail or a spec change, but at the end of the day I'm mostly going to be talking about the final result, with a few exceptions.
There wasn't very much going on in London about five years ago, and I just took a ticket on spec and went to Los Angeles. I think it was in my second week that I auditioned for 'Battlestar.'
Art is never defect-free. Things that are remarkable never meet spec, because that would make them standardized, not worth talking about.
I know there is gender imbalance in the spec fic field, and it concerns me very much. We live in a gender-biased world. There have been some fascinating discussions and studies on this on the internet in recent years. There seem to be a lot of women writing spec fic and not as many getting published, or otherwise taken seriously. While it seems there is less overt bias against women writers compared to a few decades ago, there are still institutionalized biases, subtler biases that are harder to discern. I think these are serious issues that deserve examination by the community.
Whether there is spec buying or not is not the greatest factor in the high cost of pharmaceuticals.
Providing accurate portrayals of characters is something I want to pay ample attention to. If I don’t stick to that thought, then we’d have to lower the quality or break the balance of the game. Something that goes way off spec could break the entire game.
I wrote three stories on spec because I didn't have the patience to convince people I could write.
Violence of action, as we call it in the Spec Ops community, will often change the odds in your favor.
I decided to write [Collateral Beauty] on my own which made it the first spec script I wrote in 11 years.
Care and Quality are internal and external aspects of the same thing. A person who sees Quality and feels it as he works is a person who cares. A person who cares about what he sees and does is a person who’s bound to have some characteristic of quality.
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