A Quote by Seth Godin

Surprise and differentiation have far more impact than noise does. — © Seth Godin
Surprise and differentiation have far more impact than noise does.
The sound of a small bell during a dark night, is louder than the din of traffic outside your window during rush hour. Surprise and differentiation have far more impact than noise does.
Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
Once in a very long time you come across a book that is far, far more than the ink, the glue and the paper, a book that seeps into your blood. With such a book the impact isn't necessarily obvious at first...but the more you read it and re-read it, and live with it, and travel with it, the more it speaks to you, and the more you realize that you cannot live without that book. It's then that the wisdom hidden inside, the seed, is passed on.
When it works, anticipation is far more fulfilling than surprise, because we are reminded that a sunrise is precisely as magnificent as it is inevitable.
My sister is a public school teacher. She makes far far less money than I do, and gets almost no public attention for her work. Yet I believe what she does is infinitely more important and more difficult than what I do.
The so-called 'far right' defends the working class far more than the left does.
The art of making a film and its content are far more interesting to me than the result or impact.
A great reputation is a great noise, the more there is of it, and the further does it swell. Land, monuments, Nations, all fall, but the noise remains, and will reach to other generations.
There's a lot of noise in the world. And one of the beautiful things about doing theater and film is the absence of that noise or, perhaps, the adding of that noise where it's helpful in telling the story. I'm always trying to get rid of that noise. The more you do it, the better you get.
I wonder about the trees. Why do we wish to bear Forever the noise of these More than another noise So close to our dwelling place?
There is no surprise more magical than the surprise of being loved: It is God's finger on man's shoulder.
It does not do to rely too much on silent majorities, Evey, for silence is a fragile thing, one loud noise, and its gone. But the people are so cowed and disorganised. A few might take the opportunity to protest, but it'll just be a voice crying in the wilderness. Noise is relative to the silence preceding it. The more absolute the hush, the more shocking the thunderclap. Our masters have not heard the people's voice for generations, Evey and it is much, much louder than they care to remember.
Coming back to America was, for me, much more of a culture shock than going to India. The people in the Indian countryside don't use their intellect like we do, they use their intuition instead, and their intuition is far more developed than in the rest of the world. Intuition is a very powerful thing, more powerful than intellect in my opinion. That's had a big impact on my work.
Differentiation is how ONE becomes many while remaining ONE. Differentiation is not separation.
In every company, differentiation is never more important than it is in times of trouble, and that's the time when everyone tends to go to the well and equalize rather than differentiate.
Prayer adds an element of surprise to your life that is more fun than a surprise party or surprise gift or surprise romance. In fact, prayer turns life into a party, into a gift, into a romance.
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