A Quote by Seth Godin

Anticipated, personal, and relevant advertising always does better than unsolicited junk. — © Seth Godin
Anticipated, personal, and relevant advertising always does better than unsolicited junk.
Powerful advertising is anticipated, personal, and relevant.
Unsolicited advice is the junk mail of life.
I don't eat junk foods and I don't think junk thoughts! Let me tell you, junk thoughts can destroy you even more quickly than junk food. Junk thoughts are something to be wary of.
Junk food, junk religion, and junk products just leads to excessive numbers of junk people living junk lifestyles.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.
For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.
Every love has a poetic relevance of its own; each love brings to light only what to it is relevant. Outside lies the junk-yard of what does not matter.
A personal brand is relevant to people who sell or create something relevant to who they are as a person. If you're not in that boat, which most people are not, personal branding makes no sense.
All athletes would be better if they eat better. Junk in equals Junk out.
Advertising prods people into wanting more and better things. Of course advertising makes people dissatisfied with what they have - makes them raise their sights. Mighty good thing it does. Nothing could be worse for the United States than 200,000,000 satisfied Americans.
The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.
Sometimes, the advertising is better than the product. Nothing kills a bad product faster than good advertising. Everyone tries the thing and never buys it again.
There is a great deal of advertising that is much better than the product. When that happens, all that the good advertising will do is put you out of business faster.
Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.
If you realized how powerful your thoughts are, you would never think a negative thought. They can be a powerful influence for good when they're on the positive side, and they can and do make you physically ill when they're on the negative side. I don't eat junk foods and I don't think junk thoughts! Let me tell you, junk thoughts can destroy you even more quickly than junk food. Junk thoughts are something to be wary of.
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