A Quote by Seth Godin
The goal of a marketing interaction isn't to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.
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A long time ago, Trinity and I made a list of types of guys you should never date. We add to it every now and then. It includes things like never date a guy whose computer costs more than his car (you'll never get him to pay attention to you except over instant messages), never date a guy who has a pet lizard (he's probably into weird stuff in bed) and never under any circumstances go on a second date with a guy who says the word "married" on the first date (he'll turn out to be a mama's boy or a religious type)
Everybody wants to have a goal - I gotta get to that goal, I gotta get to that goal, I gotta get to that goal. I can finally get to that goal. Then you get to that goal, and then you gotta get to another goal. But in between goals is a thing called life, that has to be lived and enjoyed - and if you don't, you're a fool.
Never leave the site of a goal without first taking some form of positive action towards its attainment. Right now, take a moment to define the first steps you must take to achieve some goal. What can you do today to move forward?
We cannot move casually into a better future. We cannot casually pursue the goal we have set for ourselves. A goal that is casually pursued is not a goal; at best it is a wish, and wishes are little more than self-delusion.
The mistake so many marketers make is that they conjoin the urgency of making another sale with the timing to earn the right to make that sale. In other words, you must build trust before you need it. Building trust right when you want to make a sale is just too late.
The goal of Christian dating is not to have a boyfriend or girlfriend but to find a spouse. Have that in mind as you get to know one an- other, and if you’re not ready to commit to a relationship with the end goal of marriage, it’s better not to date but simply to remain friends.
Ego brings unnatural desires in you; it drives you crazy. Life is simple, but to be simple one has to be purposeless. Any goal, and you can`t be simple. Any goal and you can`t be herenow. Any goal and the desire will rock you. Any goal, and you are on the way, again moving - you cannot enjoy this moment, the grace of this moment, the benediction of herenow.
The goal wasn't to be a millionaire or to be a Hollywood star. That was not the goal. The goal was something about - the goal was to find the goal, but I knew where it was.
Each one of us has some goal we want to reach, and we must work toward that goal one step at a time. You can’t reach toward that goal and expect it on the first try. All your small steps will bring you just a little closer. You must continue to work toward this goal. You may take a few steps back or be at a standstill, but you will be learning from each step. Through hard work, self-confidence and motivation, you will find ways to move ahead. You alone can help yourself to move ahead in life and gain personal satisfaction. You only get out of life what you put into it.
It's one thing to have a goal, but it's quite another thing to actually accept the challenge, develop a strategy to press for the goal, make the sacrifices, pay the price to move forward, and blessing of blessing, to realize some part of it.
I suppose it is a bit of a date that we're having at the moment. As is usually the case you don't get married on a first date, you've got to go out a few times before you make any big decisions.
Lyft is focused on the customer - the driver - as GM is. I've talked many times about our goal being, 'How we can put the customer at the center of what we do so we earn customers for life?' It's a very common goal of putting the customer first.
It's an honor to put on the Habs uniform and hopefully have the opportunity to play here a lot longer now. Now I can just focus on the goal of winning a Stanley Cup and I don't have to worry about re-signing every other year, so I'm looking forward to working towards our goal.
I'm John McEnroe-like. I'm coming forward every opportunity I get. My wingspan covers some ground at the net. My serve is OK. I can move it around enough. My groundstrokes are good enough to hang in a rally with a good player. But generally, my goal is to put away a point quickly.
When you come to a new club you always want to score, and the first goal is special. It doesn't matter how the goal is scored, but important is the goal's worth.
One thing a goal must do is fill us with positive emotion when we think about it. The more intensely we feel about a goal the more progressively we’ll move toward it.
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