A Quote by Seth Godin
Marketing is no longer about the stuff that you male, but about the stories you tell.
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The stories we tell each other and the stories we tell about heroism, about magic, about faith - those things say a lot about who we are and the kind of lessons that we wanna convey to our children.
Well, religion has been passed down through the years by stories people tell around the campfire. Stories about God, stories about love. Stories about good spirits and evil spirits.
Today, financial capital is no longer the key asset. It is human capital. Success is no longer about economic competence as the main leverage. It is about emotional intelligence. It is no longer about controls. It is about collaboration. It is no longer about hierarchies. It is about leading through networks. It is no longer about aligning people through structures and spreadsheets. It is about aligning them through meaning and purpose. It is no longer about developing followers. It is about developing leaders.
Here's the weird thing about me. I was never one to tell you stories about me. I was always the guy who others told stories about. I was like that up until I was 35 years old. And then I started telling stories about me onstage.
Each of us is comprised of stories, stories not only about ourselves but stories about ancestors we never knew and people we've never met. We have stories we love to tell and stories we have never told anyone. The extent to which others know us is determined by the stories we choose to share. We extend a deep trust to someone when we say, "I'm going to tell you something I've never told anyone." Sharing stories creates trust because through stories we come to a recognition of how much we have in common.
AS SOMBRAS DA ALMA. THE SHADOWS OF THE SOUL. The stories others tell about you and the stories you tell about yourself: which come closer to the truth? Is it so clear that they are your own? Is one an authority on oneself? But that isn't the question that concerns me. The real question is: In such stories, is there really a difference between true and false? In stories about the outside, surely. But when we set out to understand someone on the inside? Is that a trip that ever comes to an end? Is the soul a place of facts? Or are the alleged facts only the deceptive shadows of our stories?
We need more female directors, we also need men to step up and identify with female characters and stories about women. We don't want to create a ghetto where women have to do movies about women. To assume stories about women need to be told by a woman isn't necessarily true, just as stories about men don't need a male director.
I tell stories about the people around me, I tell stories about me. I tell stories about my hood.
I think the mission for the writer is to tell stories in a compelling way about the stuff that cannot be talked about, that cannot be gotten at with shallow media.
The stories we tell about each other matter very much. The stories we tell ourselves about our own lives matter. And most of all, I think the way that we participate in each other's stories is of deep importance.
Life is a story. You and I are telling stories; they may suck, but we are telling stories. And we tell stories about the things that we want. So you go through your bank account, and those are things you have told stories about.
You look back at a time you idealize now and you only remember the good stuff. You tell the stories about the hard stuff and just laugh about it now. You don't remember how difficult it was to be stranded in Austin after driving 52 hours from Seattle in a rainstorm and having nowhere to stay for five hours. You remember that stuff and laugh about it now. You don't feel it the way you did back then when you were so scared and nervous and tired and hungry. We always idealize the past because we don't feel the painful stuff the way we used to.
Hopefully life is long. Do stuff you will enjoy thinking about and telling stories about for many years to come. Do stuff you will want to brag about.
What I think is great about Pippin, specifically, and I wouldn't make this generalization about all musicals, is that it is about how we tell stories and the way stories are very subjective. How we tell some things and leave other things out in the way The Princess Bride is or The Wizard of Oz is, which both have a framing device.
Let's ask the question, what if reincarnation was real? Think about all the possibilities that that opens up and all the stories we could tell. I have learned to be incredibly open-minded about it. I've learned that there is an entire world of people out there who are fascinated by this stuff.
We're all just in the muck trying to believe we're capable of greatness, but closer to breaking than we want to admit. And we tell ourselves stories-about ourselves,but maybe also all these stories about other people, about characters-as a way to hide from how small we are.
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