A Quote by Seth Godin
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
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I simply couldn’t conceive of how devastating it would be not to be able to hear my children’s voices. Not to be able to communicate with them, to hear them learn, grow, and express themselves verbally. How fortunate, how blessed I am. This overwhelmed me. I can talk to my children, I can respond to their needs and comfort them when they tell me they are unwell. I can tell them stories and hear them tell theirs.
Most of my tattoos have a story. When people ask me, I tell them whatever they want hear. 'What's this tattoo? What does this mean? Does it hurt?' I tell them everything they want to know.
Why do we tell stories? It's because we want to connect to people, we want to tell them who we are, we want to tell them a story that affects us, that impacts us. And to help a young filmmaker doing a short or independent film is my testament, I think, is my desire to really make sure that our younger generations get passed along all the elders' experience and to literally have the image - to literally carry them on their shoulders and say, 'This is what the world is. This is how the world operates. Let me show you how.'
Tell the story you want to tell, and let it be as long as it needs to be. Worry about marketing it later.
I usually try to connect with young filmmakers over the phone so I can hear them and just pick their brain as to why they want to tell the story. And usually, I'm on board. I go, "Yeah, I'd love to help. And I just need to know why you want to do this,' and it's usually an easy process because a filmmaker usually reveals his or her heart in telling the story. And that's why I'm pretty much of a softy when it comes to helping along the young ones along the way.
What I've learned is, if I have to go out and speak, the best way to get people's attention is to tell them a story, tell them a story that came from my corazón.
I have no patience with people who want to tell me what's wrong. I only want to hear from the person who first tells me the solution and then fills me in on the problem. I don't want to hear that your basement is flooded. I want to hear that you've found the number to the cleanup company. Then tell me why you're calling them.
One thing that's really pulled me in to helping artists create their album is that I get to help them tell a story. It's about the way you frame that story and finding the best way to tell that story.
I was lucky. A lot of people have that. People that don't tell you what you want to hear, but what's best for you. I was blessed with great friends. I was always blessed that way. My dad always kept good people around me. I just got lucky. Because of the spotlight you're in, people are scared to tell you otherwise.
From my vantage point, when I'm criticized in a way that I can hear what's being said - i.e., the issues - I'm more likely to listen and respond. A lot of the personal email I receive consists of name calling; I'll write back and say: Talk to me like I'm a person and you're a person and tell me where you disagree with me. I can't tell you how that turns people upside down. More often than not they write back with an apology and a reasoned argument.
I don't like to be overly directing people either. I tell them what I want and I tell them when it's wrong. I tell them no, that's not what I want. I want it more like this or more like that. I'm pretty direct with everyone, and I treat everyone the same which might be good.
What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?
The Danger of a Single Story”, which has resonated with me immensely every time I read it. “Power is the ability not just to tell the story of another person, but to make it the definitive story of that person. The Palestinian poet Mourid Barghouti writes that if you want to dispossess a people, the simplest way to do it is to tell their story, and to start with, “secondly.
Sometimes you try a song and people don't respond, or you tell a story and you just hear crickets. But when you play thousands of shows, you start to refine stuff.
I tell the songwriter's story. When I read people's lyrics, I'm so amazed. I want to tell this story and make it part of my life. I usually can't write lyrics down, but I can sure tell that story. You've got to make people feel the hurt and love in each song.
If you have a patient in a doctor's office who's just been told they have terminal cancer but there's this operation they could perform right now that might save their lives. ... They have a 90 percent chance of surviving the operation — if you tell them that, they respond one way. If you tell them ... that they have a 10 percent chance of being killed by the operation, they are about three times less likely to have the operation.
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