A Quote by Seth Godin
Authenticy in marketing is telling a story people want to hear.
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But I keep going on with this sad and hungry and sordid, this limping and mutilated story, because after all I want you to hear it, as I will hear yours too if I ever get the chance, if I meet you or if you escape, in the future or in heaven or in prison or underground, some other place. What they have in common is that they're not here. By telling you anything at all I'm at least believing in you, I believe you're there, I believe you into being. Because I'm telling you this story I will your existence. I tell, therefore you are.
I think when people begin to tell their stories, everything changes, because not only are you legitimised in the telling of your story and are you found, literally, like you matter, you exist in the telling of your story, but when you hear your story be told, you suddenly exist in community and with others.
I think when people begin to tell their stories, everything changes, because not only are you legitimized in the telling of your story and are you found, literally, like you matter, you exist in the telling of your story, but when you hear your story be told, you suddenly exist in community and with others.
I wonder what it is that the people who criticize me for telling this story truly object to: is it that I have dared to tell the story? Or that the story turns out not to be the one they wanted to hear?
The essence of marketing today is to tell a story to people who want to hear it, in a way that resonates with them so they are likely to either respond or connect to you, or tell their friends.
Great marketing is all about telling your story in such a way that it compels people to buy what you are selling.
I beg of you, you good people who want to hear stories told: look at this page and recognize the wisdom of my grandmother and of all old story-telling women!
I think that people have to have a story. When you tell a story, most people are not good storytellers because they think it's about them. You have to make your story, whatever story it is you're telling, their story. So you have to get good at telling a story so they can identify themselves in your story.
Every story is flawed, every story is subject to change. Even after it is set down to print, between covers of a book, a story is not immune to alteration. People can go on telling it in their own way, remembering it the way they want. And in each telling the ending may change, or even the beginning. Inevitably, in some cases it will be worse, and in others it just might be better. A story, after all, does not only belong to the one who is telling it. It belongs, in equal measure, to the one who is listening.
Trust is built on telling the truth, not telling people what they want to hear.
One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.
Marketing, when done well, is about story telling.
Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.
What I always tell my clients is to put yourself in your potential customer's shoes - what would you want to hear about this story/book and does this [marketing material] deliver that information?
Audiences want great story telling; it's why white people watch my show 'Black in America.' It's why black people watch 'Latina in America.' All of that is statistically shown and proven but it was because it was good story telling about people who were outsiders.
For me, a story's a story if people want to hear it; it's very much based on oral storytelling. And for me, a story is a story when people give me the privilege of listening when I'm speaking it out loud.
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