A Quote by Seth Godin

I think that any time reality doesn't match your expectations, it means that marketing was involved. — © Seth Godin
I think that any time reality doesn't match your expectations, it means that marketing was involved.
I still work that expectation/disappointment cycle all the time. I think it is part of the human nature and I think the most important thing is not to judge it. We are human and we do have expectations and a lot of our expectations are often not met. It is a process of learning how to be kind and compassionate and loving to ourselves when we don't get the things we want when people, circumstances, and opportunities don't match our expectations.
When you're making any movie, you have your hopes and expectations - but reality doesn't always conform with your hopes and expectations.
If I fulfill YOUR expectations, how am I going to transform you? I have to DESTROY your expectations. I have to destroy the very mind that creates those expectations. If you come to me, never come with expectations, otherwise you will be disappointed - because I have no obligation to fulfill your expectations in any way. In fact, if I see that there are some expectations, I do things DELIBERATELY to destroy those expectations. That is the price you have to pay to be with me.
The definition of disappointment in life is expectations minus reality equals disappointment. The only two solutions you have to get over disappointment is to either alter your reality or alter your expectations.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
The fans can bring a better match by getting more involved. So when a match is over, they might be talking about how good the match was, but little do they know, that great match was elevated because of them.
You create your reality according to your beliefs and expectations, therefore you should examine these carefully. If you do not like some aspect of your world, then examine your own expectations.
Don't downgrade your dream to match your reality. Upgrade your faith to match your destiny.
I learned this through Iron Man - it really doesn't matter what I think about who he is because everybody has such a huge idea about what they think the guy is. You can't just rely on your instincts and your imagination, you have to match up with what the expectations are from the people.
Take the time to match your application to the company and the role you're applying for. Even if it means you're sending out fewer applications overall, I think that can be really powerful.
Never mind what is. Imagine it the way you want it to be so that your vibration is a match to your desire. When your vibration is a match to your desire, all things in your experience will gravitate to meet that match every time
Amazon has well passed any expectations of its ability to change distribution and marketing.
Don't lower your expectations to meet your performance. Raise your level of performance to meet your expectations. Expect the best of yourself, and then do what is necessary to make it a reality.
Do you think that we're products of our environments? I think so, or maybe products of our expectations. Others' expectations of us or our expectations. I mean others' expectations that you take on as your own. I realize how difficult it is to seperate the two. The expectations that others place on us help us form our expectations of ourselves.
I'm taking each match one at a time, not putting expectations on myself, just getting fired up to compete, and taking each match as is.
As a director, your expectation and reality don't always match up, and I think that that's... I think it's a little jarring.
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