A Quote by Seth Godin

When we think about what might go wrong, we're more likely to design something that goes right. — © Seth Godin
When we think about what might go wrong, we're more likely to design something that goes right.
Women are far more likely to follow orders to evacuate, especially women with children. At the same time, women were much more likely to die during the South Asian tsunami. In some villages it was 3 to 1. And that was party because of the average strength it takes to hold onto something. Also it was cultural; women were less likely to know how to swim, as were children. So much of this is based on how we develop our own survival skills before something goes wrong: Even if nothing goes wrong, it might be good to know how to swim.
Design is more than meets the eye. Design is about communicating benefits. Design is not about designers. Design is not an ocean it's a fishbowl. Design is creating something you believe in.
One of the great rules of design is do something basic right. Then everything gets much more right of itself. But if you do something basic wrong - if you make what I call a Type 1 Error - you can get nothing else right.
Disagree with someone on the right and he is likely to think you obtuse, wrong, foolish, a dope. Disagree with someone on the left, and he is more likely to think you selfish, a sell-out, insensitive, possibly evil.
What you think you see and what you think a guy did wrong, maybe he did right. Or you see a touchdown pass, but the guy might've been wrong. Something crazy might have happened. You don't know that. That's the toughest thing when it comes to judging play on a football field.
I think it is unnatural to think that there is such a thing as a blue-sky, white-clouded happy childhood for anybody. Childhood is a very, very tricky business of surviving it. Because if one thing goes wrong or anything goes wrong, and usually something goes wrong, then you are compromised as a human being. You're going to trip over that for a good part of your life.
Nolan has the strangest affect on people. You know, I think there's something very sad and little boy about him, but at the same time the way he goes about everything is so awkward and obnoxious. He can never say the right thing, you know? And I think if he just didn't try so hard and calmed down, people might actually like him a bit more!
I must tell you that I should really like to think there's something wrong with me- Because, if there isn't, then there's something wrong with the world itself-and that's much more frightening! That would be terrible. So I'd rather believe there is something wrong with me, that could be put right.
The major difference between a thing that might go wrong and a thing that cannot possibly go wrong is that when a thing that cannot possibly go wrong goes wrong it usually turns out to be impossible to get at and repair.
Parents always make their worst mistakes with their oldest children. That's when parents know the least and care the most, so they're more likely to be wrong and also more likely to insist that they're right.
Sometimes I think we keep secrets for the wrong reasons. If we could instead find that right person to talk to we might find that talking about an embarrassing story or admitting our frailty might lead to a more authentic relationship with others or ourselves.
The ghastly thing about being a producer is that, once the curtain goes up, there is nothing you can do. At least when you are in it, you have some measure of control. If something goes wrong, you can maybe put it right. When you are in the audience, there is nothing you can do.
Remember, it's more mentally tiring to think about what has to be done, and all the things that might go wrong, than it is to physically do the job.
What people in business think they know about the customer and market is likely to be more wrong than right...the customer rarely buys what the business thinks it sells him.
If you have an intuition of something but no hard evidence to back it up, you might kind of sort of go about putting that intuition into practice, because there's still some uncertainty if it's right or wrong.
Sometimes I'll trust my gut more than my head. Logical information might lead me in one direction and my feelings in another. Whereas I would have followed my head ten years ago, now I'm as likely or more likely to go with my gut feeling. It's ironic - you'd think the opposite would be true as you move to the top but it's not.
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