A Quote by Seth Godin

Mass marketing means appealing to the masses which means appealing to the average. — © Seth Godin
Mass marketing means appealing to the masses which means appealing to the average.
I have never in any way found the idea of celebrity appealing. Anonymity is much more appealing.
Things meant to appeal to the masses usually end up appealing to no one.
The single worst campaign slogan I have ever heard, is Hillary's Clinton, "I'm with her," it means nothing. It absolutely means nothing to anybody. I mean, it's about appealing - and it says nothing about anybody's life, about the country.
If one candidate is appealing to your fears, and the other one's appealing to your hopes, you’d better vote for the person who wants you to think and hope!
The difference in 'seeing' between the eye and the lens should make it obvious that a photographer who merely points his camera at an appealing subject and expects to get an appealing picture in return, may be headed for a disappointment.
I think it is very possible he [Donald Trump] could be nominated and depending on how this all plays out, I would take him seriously in terms of being able to win because he's appealing to a very, very - he's appealing to fear.
Authoritarians have always been here. But the features of a given moment make that way of thinking more or less appealing. Germany in the 1920s, when people are starving, suddenly makes 'populist' answers and scapegoating different groups as the source of the problem much more appealing.
That whole heroic notion of the women warriors known as Amazons is extremely appealing. It was appealing in antiquity, and, throughout the Middle Ages, the Renaissance, they're always portrayed as heroic, courageous, and the equals of men, and that's just extremely attractive and has been since antiquity.
What marketers used to do is make average products for average people. That's what mass marketing is. They would ignore the geeks, and - God forbid - the laggards. It was all about going for the center. I don't think that's the strategy we want to use anymore.
Media populism means appealing to people directly through media. A politician who can master the media can shape political affairs outside of parliament and even eliminate the mediation of parliament.
I think that idea that sort of our emotional self and our emotional life is a faucet that you turn on and off, and that we are in control of it entirely, that's a really appealing idea for a lot of people. But there are certainly the times where it's appealing to me, but it never quite works the way I hoped it would.
Calvin:"It says here that 'religion is the opiate of the masses.'...what do you suppose that means?" Television: "...it means that Karl Marx hadn't seen anything yet
We have this interesting problem with black holes. What is a black hole? It is a region of space where you have mass that's confined to zero volume, which means that the density is infinitely large, which means we have no way of describing, really, what a black hole is!
The characteristic feature of capitalism that distinguishes it from pre-capitalist methods of production was its new principle of marketing. Capitalism is not simply mass production, but mass production to satisfy the needs of the masses.
And it's all just from word of mouth. No big marketing. That means the folk who come to the gigs are there 'cause they love their tunes. That means it's real.
Jingoism, racism, fear, religious fundamentalism: these are the ways of appealing to people if you're trying to organize a mass base of support for policies that are really intended to crush them.
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