A Quote by Seth Godin
Marketing is the art of seeing (and then creating) what might be interesting to more than our friends
Related Quotes
It's a really interesting and diverse business. You're a farmer first, then a winemaker, then you're onto marketing and distribution. So it's multi-faceted and really engaging. I've learned more in the last couple years than in the ten prior to that, so it's been pretty interesting.
What it is is that there's an intrinsic value in creating something for the sake of creating it, and better than that ... there is this beauty in dropping it into a community of your own making, and seeing it dispersed, and seeing younger, more talented, just different talent, take it to levels you can never imagine, because that lives on.
Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.
The greatest opportunities for creative transformation are often lodged in our discontents. Art is an alchemical process that feeds on emotional energy. When we realize that a perfect equilibrium in our lives might not be the best basis for making art, then we can begin to re-vision our stress points. So rather than try to rid your life of tension, consider doing something more creative with it.
We refuse to share resources; we govern irresponsibly. If we are confident, if we have some of our cultural values, then we would be more committed to assisting our people out of poverty and creating an environment that can make it possible for our friends to assist us.
By looking through the eyes of co-creation - seeing that we are co-creating this universe, co-creating our relationships, and co-creating our experiences - we can find the unseen patterns that exist inside of us. And with this clear-eyed wisdom, we are able to cut the line, drop the anchor, and set ourselves free.
Permission marketing turns strangers into friends and friends into loyal customers. It's not just about entertainment - it's about education. Permission marketing is curriculum marketing.
Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.
By all indications, American business leaders are more adept at creating business strategies than they are skilled at human capital management. American entrepreneurs are world-beaters when it comes to creating new businesses, and corporate managers are adept at using the latest marketing, financial, and technological practices.
I suppose also that watching marketing and publicity stuff play out from behind the scenes, making those plans and seeing each piece fall into place or not, each year, for each book, has made me a little more tranquil about the process for my own book than I might otherwise be.
As the quality of our platform gets better, the developers can make more interesting experiences. As the experiences get more interesting, people enjoy them more and spend more money. As they enjoy it more, they tell their friends about it.
I don't have a philosophy for choosing roles. Sometimes, it's just, 'This might be interesting; that might be fun to do.' There might be interesting actors or directors in the project, even if the part is not important. And then sometimes, you need the money.
Andy Warhol's art wasn't that interesting to me. He was more interesting to me as a person. He was art himself. I don't even think he was really into art, per se. He may have liked to do it, but I think he was more into people being into him.
One of the greatest difficulties in civil war is, that more art is required to know what should be concealed from our friends, than what ought to be done against our enemies.
On my fortieth birthday, rather than merely bore my friends by having anything as mundane as a midlife crisis I decided it might be more interesting to actually terrify them by going completely mad and declaring myself to be a magician.
Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.
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