A Quote by Seth Godin

It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.'
If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.
But failure has to be an option in art and in exploration - because it's a leap of faith. And no important endeavor that required innovation was done without risk. You have to be willing to take those risks.
They'll tell you failure is not an option. That is ridiculous, failure is always an option. Failure is the most readily available option at all times. But it's a choice. You can choose to fail or you can choose to succeed.
When failure is not an option, we can forget about creativity, learning, and innovation.
Anyone who says failure is not an option has also ruled out innovation.
If failure isn't an option, then success isn't either. Success is just failure repeated until it works.
There's a silly notion that failure's not an option at NASA. Failure is an option here. If things are not failing, you are not innovating enough.
I'm looking into making toilet paper. It's not an option unless you a bum and gotta use newspaper. It's not an option. Like, it's an option if you wanna drive a car. It's an option if you wanna use a straw. It's an option if you wanna wear a pair of Nikes or Reeboks.
Failure is not an option. Success is just a process.
Failure isn't really an option because, as my grandmother used to say, "Nothing beats a failure but a try."
The failure-dichotomy principle: failure is good. Failure is not an option. Balance those in your brain.
Rapid innovation is the cure for the ills we face, but because innovation is difficult and susceptible to failure, we might need to rethink the way we approach innovation and how we drive it through our companies.
If you accept failure, then you can improve on it. It's funny though, because, on the flip side of the coin, I'd say that if you don't accept failure, there is no failure.
In a world in which stylistic innovation is no longer possible, all that is left is to imitate dead styles... Contemporary or postmodernist art... will involve the necessary failure of art and the aesthetic, the failure of the new, the imprisonment in the past.
Because failure isn't an option if success is just a matter of more effort.
I've got to formulate a plot or end up in jail or shot, success is my only option, failure's not.
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