A Quote by Seth Godin

Mass attention is almost unattainable and it's not clear that you want it. — © Seth Godin
Mass attention is almost unattainable and it's not clear that you want it.
Celebrity is this thing that's unattainable. This unattainable lifestyle. This unattainable social status. But there's nothing more commonplace than dying from hot sauce.
I'm a sensationalist. I'm a big mouth. I get attention. In this world you have to - if you want a mass-market presentation, you have to get attention.
The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.
It is your work to clear away the mass of encumbering material of thoughts, so that you may bring into plain view the precious thing at the center of the mass.
Perfectionism is self-destructive simply because there is no such thing as perfect. Perfection is an unattainable goal. Additionally, perfectionism is more about perception - we want to be perceived as perfect. Again, this is unattainable - there is no way to control perception, regardless of how much time and energy we spend trying.
If I don't get enough attention, I want more attention. If I have too much attention, I want it to stop. It is not always easy to understand myself.
In entrepreneurial circles, it's clear to me that violence, hatred, and discrimination - or whatever you want to label it - is another category where we need to pay attention to disruption before it changes the world in ways we don't want it to.
If Saddam rejects peace and we have to use force, our purpose is clear. We want to seriously diminish the threat posed by Iraq's weapons of mass destruction program.
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
My nephew has HDADHD. High Definition Attention Deficit Disorder. He can barely pay attention, but when he does it's unbelievably clear.
With Mass Effect we said, "Let's reflect the fact that you can be almost anyone, do almost anything, but..." In our minds, we always felt the character was iconic.
I think all of the attention of the world, to include the attention of the Arab world, should be on Saddam Hussein and whether or not he is prepared to give up the weapons of mass destruction that he has used to terrorise the region.
The art of it is, the more we can bring complex game mechanics to a mass market, the more engaging the games will be. But at the same time, we have to simplify everything: the mass market has a lower attention span; they're not seeking that experience from the outset.
If you want to know what true art is: Go outside on a clear night, wait until it gets very, very dark, then look up! You will see no rules of composition, no evidence of superior technique. Yet, you will be staring into the very face of pure, unadulterated beauty and wonder. That is the unattainable Ideal for which I must constantly strive.
I have had almost only positive experiences in Germany. I want to be very clear about that.
In the opening stage of most careers any attention is what you want, any attention is good attention, even if it's bad attention.
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