A Quote by Seth Godin
Personalizatio n wasn't supposed to be a cleverly veiled way to chase prospects around the web, showing them the same spammy ad for the same lame stuff as everyone else sees. No, it is a chance to differentiate at a human scale, to use behavior as the most important clue about what people want and more important, what they need.
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Let's face it: Most companies in most industries have a kind of tunnel vision. They chase the same opportunities that everyone else is chasing, they miss the same opportunities that everyone else is missing. It's the companies that see a different game that win big. The most important question for innovators today is: What do you see that the competition doesn't see?
The videos are sometimes the only way for people across the country and different places to see and hear the music. They may not get the same radio stations or they don't get the same TV channels, they don't have the same MTV that plays the same music. People will use to the Internet and that's why YouTube and stuff like that is so important.
It's a strange thing, how you can love somebody, how you can be all eaten up inside with needing them--and they simply don't need you. That's all there is to it, and neither of you can do anything about it. And they'll be the same way with someone else, and someone else will be the same way about you and it goes on and on--this desperate need--and only once in a rare million do the same two people need each other.
Finally and most important of all, authenticity means that you must do what you do the way you do it and allow everyone else the same courtesy. There was a time I wanted to be like every famous writer that ever lived. I tried to copy styles, reframe information, use similar artwork. I almost drove myself crazy! Now I just do what I do. I have mentors. There are people whose work I admire, but I write the way I write. I eat the way I eat. I dress the way I dress. I can't believe that God made us each so unique only to have us do everything the same way.
Being open and observant of people and the world around you is really important. People have the same desires and needs online as they do offline. The way that people are stays constant. You can change the format, make it easier for them to communicate or use photos instead of words but human necessities never change.
The essential problems remain the same... The kids I write about are asking for the same things I wanted. They want two contradictory things. They want to be the same as everyone else, and they want to be different from everyone else. They want acceptance for both.
I don't trust news sources, and neither should other people. They should use them in the same way that they use medical opinions and get more than one on the important issues. Trust is the most precious thing you could possibly give to another person. But to institutions? Publications?
I didn't want 'Ramy' to be a commercial, like 'Hey, Muslims are good!' We're underrepresented, so the instinct when we get an opportunity like this is to show people that we're good, that we have the same shared values. What's more important to me is showing that we have the same flaws.
I think each person, if you're a CEO, the most important thing is to have - to me, is to pick people around you that aren't like you, that complement you. Because you want to build a puzzle; you don't want to stack Chiclets up and have everyone be the same. And so I believe in diversity with a capital D.
The way I photograph... in many ways it's directed by chance and all my mistakes, which are often the best stuff. I found that no matter if it's the same tape, the same TV, and the same camera, I can never duplicate an image... your arm jiggles, there's just too much chance. And I never put it on pause, or use any of that fancy equipment.
The way I look at music, what I'm interested in is not necessarily creativity - in many ways I think creativity is overrated, actually. What I think is important is authenticity. I want to hear music that has the resonance of the people. I want to hear music that is an amplification of them. Because then, I can experience the people. But because the music has become so institutionalized, everyone is learning and regurgitating the same material in the same way.
I'm not trying to create an aesthetic that's my own; I'm trying to create a way understanding things through drawing and painting. That's the common thread. Things can look different, but that's not what's important. What's important is the process is the same, the ideas are the same, I'm using the same building blocks, but they're different. The larger framework is the same; it's the pieces that change. For me, it's about these different elements, but you're still fitting them together into sentences, words, paragraphs, and stories.
How you treat the quiet, shy types is the most important. If you leave them to sit in a corner, they will be noticed, and it will affect everyone's time. I instantly spring on them and treat them as royalty, showing them around and introducing them to everyone so they seem special.
Most governments, not all of them, but most, certainly don't want their citizens using gold. They want them in the currency that they are creating. When they are debasing money, or printing money, they are spending it and they want it to have as much value as possible when they originally spend it. Of course once they spend it, it will lose value for them and everyone else that holds it. But they need demand for their currency. They need as many people as possible holding it and transacting it. The more people that use gold, the harder it makes it.
I saw money becoming more and more important everywhere. It's one of the most abstract and important inventions by human beings. At the same time, money is capable of extraordinary corruption in every kind of relationship.
Then it's very easy to point fingers at other people and use this kind of rhetoric, infestation and comparing people to rodents, insects, showing them as very undesirable people - not people who feel the same, who care about their families too, no, but as people who are different and less human, to dehumanize them.
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