A Quote by Seth Godin
Perhaps marketing is about to transition to a new kind of profession, one that requires insight, dedication and smarts.
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I'm keen to do as little or as much reading and watching as the director may advise, and often off that you kind of stem into other things that you find of influence, perhaps the things that you're watching. It's a good excuse to get to know a new profession, or a new approach, or a new era. It's about authenticity. It's about having the confidence to really feel that you're saturated and know the world you're about to step into and understand the person you're about to be.
It isn't the changes that do you in, it's the transitions. Change is not the same as transition. Change is situational: the new site, the new boss, the new team roles, the new policy. Transition is the psychological process people go through to come to terms with the new situation. Change is external, transition is internal
Being a visionary is a new profession, but it is really just a variant on fortunetelling, which may be the world's oldest. And its marketing appeal is similar - people will pay for reassurance about the unknown.
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
Between each album I try to gain a new insight that I didn't have before and perhaps write a song about something that I've written about before, but from a fresh viewpoint.
When Obama was inaugurated, he and his team had an insight - though whether the insight was conscious or not I don't know. But it was this: The TARP $700 billion price tag was a new kind of model.
Understanding requires insight. Insight must be anchored.
Real time is a new mindset in marketing, and that's what inbound marketing is all about.
Oil is a very valuable resource for life - electric heaters. We must have to transition ourselves to a post-oil era. And that's what we must discuss: searching and developing new sources of energy. And that requires scientific research. That requires investment. And the developed countries must be the ones to assume this responsibility first.
In the age of revolution it is not knowledge that produces new wealth, but insight - insight into opportunities for discontinuous innovation. Discovery is the journey; insight is the destination. You must become your own seer.
There's book smart, there is street smart, there's relationship smart, there's too many different kinds of smarts to know all of them. Everybody doesn't know every kind of smart. There's money smart, there's movie smart, there's computer smart. There's just too many different kinds of smarts for people to know all the smarts.
I believe both the mind and the body need to be strong. We practise so hard that even if we hit a saturation point, we can't stop because that is the kind of dedication the sport requires.
There are two kinds of marketing: expensive and inexpensive. Expensive marketing is the kind that doesn't work. Inexpensive marketing is the kind that works—regardless of cost.
The distinctions between advertising and marketing are blurring, requiring new roles and new forms of consumer-centric marketing.
Anytime new insight replaces an old assumption or a fossilized perception is the spring. New understandings sprout, new tolerances appear, and new curiosity draws you to previously dark places. Just as the sun shines earlier and longer in the spring, changes that seemed impossible appear to be possible with each new insight into your own health.
New approaches are needed, new orientations in both thought and action. We must make the transition to a new civilization...We are talking of a transition toward a new civilization. No one knows what it will be like. What is important is to orient in that direction... I am convinced that a new civilization will inevitably take on certain features that are characteristic of, or inherent in, the socialist ideal.
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