A Quote by Seth Godin

The opposite of coherent is interesting. — © Seth Godin
The opposite of coherent is interesting.
I find it really hard to say anything coherent or interesting about the work I do.
A coherent typeface is an essential part of a coherent branding strategy.
There is no morally coherent difference between fur and other animal clothing, such as leather, wool, etc., just as there is no morally coherent distinction between meat and milk or eggs.
It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America and thereon I decided to print opinions, ignoring facts.
There are a significant number of learned men and women who hold that any successful effort to make ideas lively, intelligible and interesting is a manifestation of deficient scholarship. This is the fortress behind which the minimally coherent regularly find refuge.
I'm just trying to do the opposite of left, as long as there's the opposite of death, ya know Yes, ya test and I just might bring the opposite of life, til' there's no one the opposite of right
The quickest way to detect a cult is to sniff for doublethink. The cult seeks control over its membership not by providing a coherent theological system but by providing the opposite: an unstable theology infinitely malleable to the needs of the cult's top echelon and uninterpretable at all times to anyone below that level.
The opposite of love is not hate, it's indifference. The opposite of art is not ugliness, it's indifference. The opposite of faith is not heresy, it's indifference. And the opposite of life is not death, it's indifference.
Complicated Grief was written in larger and more coherent (if disparate) shapes. The question was how they fit together. The mind is coherent, trust that was the best writing advice I ever got (I got it from Carole Maso and I pass it on). It's true, and clearer and clearer as one grows and gains an improved sense of who one actually is (as versus who one was supposed to be).
People are always warning me that I'm going to burn out. But the truth is, the only thing that tires me out is hearing people tell me that. Opposite shows, opposite coasts, opposite demographics, opposite everything - I love it, man!
People are, by and large, quite poor at judging correct absolute values but are astute about determining relative values. Psychologists call this coherent arbitrariness, which suggests that individuals are coherent when they compare prices on a relative basis but arbitrary when those prices are considered versus fundamental value.
A system is said to be coherent if every fact in the system is related every other fact in the system by relations that are not merely conjunctive. A deductive system affords a good example of a coherent system.
When "everyone knows" that something is so, it is always more interesting and often illuminating to assumeexactly the opposite, and to see where that leads.
The idea that myth is the opposite of knowledge, or the opposite of truth, is simply to disallow it. It is like saying poetry is the opposite of truth.
With any television series - and it's something that is taken for granted with movies because you have the whole arc within two hours - you establish who the character is and it's a two-dimensional version, or if you're lucky, a two and a half-dimensional character. Once you establish that, you can move forward and break all the rules. Once the audience has accepted who the person is, then you can do the exact opposite. What makes it funny and interesting is doing the opposite.
The artist is the opposite of the politically minded individual, the opposite of the reformer, the opposite of the idealist. The artist does not tinker with the universe, he recreates it out of his own experience and understanding of life.
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