A Quote by Seth Godin

The future of marketing is leadership — © Seth Godin
The future of marketing is leadership
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
The demands of leadership have changed. The highest levels if leadership require mastery of a new task: job creation. Traditional leadership through politics, military force, religion, or personal values won't work in the future like it has in the past.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.
Marketing management is now tribal leadership.
As the leadership team, we're taking bold and decisive action to evolve our organization and culture. This includes difficult steps, but they are necessary to position Microsoft for future growth and industry leadership.
Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.
most of us persist in regarding leadership as synonymous with - indeed solely derived from - high position. Perhaps the notion of grass-roots leadership strikes us as too much of an oxymoron; confronted with apparent paradox, our imaginations fail. ... I believe that in the future, our ideas about the nature of leadership will undergo a radical transformation. As the instrumental use of knowledge continues to redefine the nature and purpose of organizations, we will begin to look at those on the front lines for leadership.
Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.
Leadership can't be claimed like luggage at the airport. Leadership can't be inherited, even though you may inherit a leadership position. And leadership can't be given as a gift - even if you've been blessed with an abundance of leadership skills to share with someone else. Leadership must be earned by mastering a defined set of skills and by working with others to achieve common goals.
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.
We have an opportunity to have real leadership. America's going to have that kind of leadership and continue to promote principles of peace to make a world a safer place and make people in this country more confident that their future is secure.
The future of marketing is philanthropy.
Every team has leadership. The leadership is the best players. But there's positive leadership, and there's negative leadership.
Guerrilla marketing requires you to comprehend every facet of marketing, experiment with many of them, winnow out the losers, double up on the winners, and then use the marketing tactics that prove themselves to you in the battleground of real life.
Growth hacking is the future of marketing. It has to be.
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