A Quote by Seth Godin

Real content marketing isn’t repurposed advertising, it is making something worth talking about.

Seth Godin

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About Advertising Content Content Marketing Making Marketing Real Something Talking Worth

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Seth Godin
American - Writer
Born: July 10, 1960

The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.

John Rampton

The food industry is spending almost $2 billion a year marketing directly to children and teens. We know that those ads lead to children demanding certain brands, and we know that food and drink marketing gets all of us to consume more calories. If we're going to address diet-related illnesses, talking about marketing to kids is a key step. There should be places like schools that are protected sanctuaries from commercialization and from advertising, especially when it comes to kids' health.

Anna Lappe

I was making commercials. That's how I learned the craft. That was the marketing part of it: directing commercial for TV. It wasn't the most common thing to become a filmmaker in Greece. I started by saying I was interested in marketing and have a proper job in advertising and commercials. Basically, I studied film to learn how to do marketing, and commercials. As I studied film I learned I'd be interested in making films instead of commercials.

Yorgos Lanthimos

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Shailesh Rao

I've always been an artist who's about being real and about telling the truth and making music with integrity and talking about something.

Santigold

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Naveen Tewari

I believe that conventional marketing techniques are increasingly ineffective. Customers are hyped out. They have been overmarketed. They are becoming more cynical about the whole advertising and marketing process.

Anita Roddick

We need to separate marketing messages from content. We need to enforce a clear line between 'editorial' and 'advertising.'

Ryan Holiday

Pearl Jam bassist Jeff Ament and I get excited talking about making record artwork or working with T-shirt designs. The least exciting part for us is talking about the finances; it's like going to the dentist for us. But we at least try to do it in a creative way and put our stamp on it. I can only think that we create something that's worth the value of that dollar.

Eddie Vedder

Communication, that's what I do. Advertising is the best way to communicate because you reach a lot of people. I still cant understand though, why people are shocked by something that obviously exists. Its like a family that avoids talking about its real problems.

Oliviero Toscani

Without people pushing against your quest to do something worth talking about, it's unlikely to be worth the journey. Persist.

Seth Godin

If God thinks this state of war in the universe is a price worth paying for free will--that is, for making a live world in which creatures can do real good or harm and something of real importance of real importance can happen, instead of a toy world which only moves when He pulls the strings--then we may take it it is worth paying.

C. S. Lewis

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

Gad Saad

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

John Battelle

The business model for content is to be paid for it. You can be paid for it either though advertising or subscriptions or some new invention, but right now what we've got is advertising revenue and subscription revenue as the only way to be paid for content.

Barry Diller

Real time is a new mindset in marketing, and that's what inbound marketing is all about.

David Meerman Scott

A Quote by Seth Godin

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