A Quote by Seth Godin
Quality is not an absolute measure. It doesn't mean 'deluxeness' or 'perfection'. It means keeping the promise the customer wants you to make.
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Business is all about the customer: what the customer wants and what they get. Generally, every customer wants a product or service that solves their problem, worth their money, and is delivered with amazing customer service.
Too often we measure everything and understand nothing. The three most important things you need to measure in a business are customer satisfaction, employee satisfaction, and cash flow. If you’re growing customer satisfaction, your global market share is sure to grow, too. Employee satisfaction gets you productivity, quality, pride, and creativity. And cash flow is the pulse—the key vital sign of a company.
Poetry wants to make things mean more than they mean, says someone, as if we knew how much things meant, and in what unit of measure.
Yes, I will promise you anything your little elector heart desires... Of course, I have no intention of keeping any promise I make.
The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
Research is an organized method of trying to find out what you are going to do after you cannot do what you are doing now. It may also be said to be the method of keeping a customer reasonably dissatisfied with what he has. That means constant improvement and change so that the customer will be stimulated to desire the new product enough to buy it to replace the one he has.
'Quality' means what will sell and do a customer some good - at least try to.
What I mean (and everybody else means) by the word 'quality' cannot be broken down into subjects and predicates. This is not because Quality is so mysterious but because Quality is so simple, immediate and direct.
Quality that significantly exceeds the customer's expectations doesn't seem to pay off. This 'delight the customer' stuff isn't rewarding. One has to be careful about delighting customers too often, because it sort of reshapes customer expectations.
If you make the customer a promise... make sure you deliver it.
I used to think that deadlines should be ignored until the product was ready: that they were a nuisance, a hurdle in front of quality, a forced measure to get something out the door for the good of the schedule, not the customer.
Always' was a promise! How can you just break the promise?" "Sometimes people don't always understand the promises they're making when they make them," I said. Isaac shot me a look. "Right, of course. But you keep the promise anyway. That's what love is. Love is keeping the promise anyway. Don't you believe in true love?" I didn't answer. I didn't have an answer. But I thought that if true love did exist, that was a pretty good definition of it.
Yes I am a politician - I will promise you anything your little electorate heart desires - because you are my constituents, you are the informed voting public, and because I have no intention of keeping any promise that I make.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
The humorous man recognizes that absolute purity, absolute justice, absolute logic and perfection are beyond human achievement and that men have been able to live happily for thousands of years in a state of genial frailty.
Some people don't understand the promises they're making when they make them," I said. "Right, of course. But you keep the promise anyway. That's what love is. Love is keeping the promise anyway.
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