A Quote by Seth Godin

Marketing is a contest for people's attention.

Seth Godin

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Attention Contest Marketing People

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Seth Godin
American - Writer
Born: July 10, 1960

Before Rocky III, I was minding my own business, there was a Tough Man contest. I won that contest two years in a row and I didn't win because I was the toughest, the roughest or the baddest. I won when I was training for the contest, I told my pastor "They're having a contest and when I win the contest I'm a give you the money so you can buy food and clothes for the less fortunate people in the community." That was what Mr. T was about, that was back in 1979. I didn't have a car then but that's what I'm about.

Mr. T

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

There are people who organise the contest, winners, losers, and people who benefit from the contest taking place.

Catherine Wilson

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

Networking is marketing. Marketing yourself, marketing your uniqueness, marketing what you stand for.

Christine Comaford-Lynch

People don't contest that I'm British as a black man, but they do contest that I'm English. Too many people are going back to an ethnocentric idea of what being English means.

David Lammy

The contest of strength is not only a contest of military and economic power, but also a contest of human power and morale. Military and economic power is necessarily wielded by people.

Mao Zedong

Music is always occurring. It is just a matter of marketing, attention, and many other factors, that determines whether people will hear these songs or not.

Judy Collins

One thing the humanitarian world doesn't do well is marketing. As a journalist, I get pitched every day by companies that have new products. Meanwhile, you have issues like clean water, literacy for girls, female empowerment. People flinch at the idea of marketing these because marketing sounds like something only companies do.

Nicholas D. Kristof

Marketing that works is marketing that people choose to notice.

Seth

Advertising has to be contextual, as the potential in 'push' marketing is fairly limited and is largely viewed as spam. Thus there is a need to get into 'permission' marketing and 'pull' marketing to deliver value to marketers.

Naveen Tewari

If you could distill this down to a single principle its that the best marketers in the world know MARKETS first and foremost, and secondly they're students of MARKETING. It's more important to know a MARKET than to know MARKETING, and I teach people MARKETING! And so, as far as this seminar is concerned, it's all about knowing a market, and it's so thorough that even if you don't have personal experience in that market you can still go into it and find out, what are the things that people will pay money for!

Perry Marshall

I don't know where I'm rated. I don't pay attention to that. I'm really so just all into my craft. It's not a contest. I try to play the best.

Duff McKagan

Starbucks is not an advertiser; people think we are a great marketing company, but in fact we spend very little money on marketing and more money on training our people than advertising.

Howard Schultz

Marketing is fundamental to what makes us human. Marketing is not solely about selling chewing gum, cars, cellphones, and tourist packages. Everything in life involves the process of marketing something to someone.

Gad Saad

Fast food chains spend a large amount of marketing to get the attention of children. People form their eating habits as children so they try to nurture clients as youngsters.

Eric Schlosser

A Quote by Seth Godin

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