A Quote by Seymour Chwast

I read once about the concepts of a lateral idea and the vertical idea. If you dig a hole and it’s in the wrong place, digging it deeper isn’t going to help. The lateral idea is when you skip over and dig someplace else.
If you dig a hole and it's in the wrong place, digging it deeper isn't going to help.
You cannot dig a hole in a different place by digging the same hole deeper
You can't dig a different hole by digging the same one deeper.
A guy digging ditches or a plumber wiping joints - it solves problems, you know? You have to dig this hole so wide, so long, so deep. You dig it, and that's it.
If you're digging a hole in the wrong place, making it deeper doesn't help anything.
With vertical thinking one may look for different approaches until one finds a promising one. With lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with lateral thinking one is generating different approaches for the sake of generating them.
Playing quarterback you have to have quick reactions. You've got to be able to know pretty much everything that's going on on the field, lateral quickness, lateral movements in the pocket.
People spend thousands in therapy digging and digging in the past. When you dig and dig, you find relics. Try to forgive yourself and get back on that ride.
You didn't plan to write a story; it just happened. Well, it could be argued that the next thing you should do is find a hole to dig. Right? So you start digging a hole and then somebody brings a body along and puts it in. That's what a story must feel like to me. It's not that you say, "I want to write a story about a gravedigger." But you're walking along and "I don't know what I'm doing here in this story,' and - boop! a shovel. "Oh, interesting. Ok, what does one do with a shovel? Digs a hole. Why? I don't know yet. Dig the hole! Oh, look a body."
There’s no value in digging shallow wells in a hundred places. Decide on one place and dig deep. Even if you encounter a rock, use dynamite and keep going down. If you leave that to dig another well, all the first effort is wasted and there is no proof you won’t hit rock again. (52)
If you desire to dig a well to reach water, your efforts are more fruitful if you dig one 100-foot-deep hole than if you dig ten holes each 10 feet deep.
A songwriter's heart is pure when they have the desire to keep digging deeper into music. And invariably, when you dig deeper it always leads you into the past.
Everyone has an idea, but it's really about executing the idea and attracting other people to help you with the idea.
When it comes down to digging, can't nobody dig as hard as I can dig.
I can show you where to dig, and what to dig for, but the digging you must do for yourself.
The hardest part about gaining any new idea is sweeping out the false idea occupying that niche. As long as that niche is occupied, evidence and proof and logical demonstration get nowhere. But once the niche is emptied of the wrong idea that has been filling it:; once you can honestly say, "I don't know", then it becomes possible to get at the truth.
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