A Quote by Shaggy
You got to understand: when you go into a record company and give them a something that doesn't sound like what's on the radio, it's hard to sell it.
Related Quotes
You have to prove that the Freberg way will sell their product better than if they just did straight advertising. Whenever I give a lecture or seminar, that's what I try to get across to people. I hear very few radio commercials that sound like I could have written them or that they got the idea.
But I did mine through a production company. All the music I did, I gave to the production company. Then the production company would give the record company the album. I used to do all my albums like that. It was fantastic. But now, understand, I have never planned to do anything with these other tapes. The one that are released, like the Virgin Ubiquity you have there, I wasn't going to do anything with that music. One day, I was talking to this guy that owns BBE over in England, and I said I've got some tapes and stuff that you might be interested in, and he went berserk.
I was really amazed when I started hearing 'Songbird' on the radio. I couldn't believe that the record company promotion department had actually convinced radio music directors to play it -because there wasn't anything like it on the radio at the time.
I'm not anti single. I'm not one of them niggas that say "Aww record sales ain't everything." No. I wanna sell good. I would love a platinum record on radio and charts.
I think the good thing about the Internet is to give something away and to sell something else. Get a business model like that because the old brick and mortar record stores are falling apart, and the big record companies are collapsing under their own weight.
That's my favorite subject because it really levels the playing field for artists these days. You don't have to sell out to the record company. You don't have to get a five hundred thousand dollars, or whatever, and pay them back for the rest of your life to record a record.
I've never had a relationship with a record executive. I always went to the record company by someone that liked my playing. Then they would get fired, and I'd be left with the record company. And then - because they got fired - the record company wouldn't do anything for me.
The thing about radio is that it's got an intimate feel. What I like is that you don't have to give it your full attention - you can still do something else that the same time, whereas TV is all-enveloping: you have to sit there and pay attention to it, and give yourself over to it. You have to surrender to it, but you don't with radio.
My goals were small. My goal was to become a big enough stand-up that I wouldn't have to do radio. I could sell out a club, which is like 300 seats. If I got big enough, I could sell before I got there, and I wouldn't have to get up at 6 in the morning to do radio. That was pretty much the dream. I had no idea I'd be playing Madison Square Garden or anything.
I think teenagers just don't have the persistence to pretend to like something they don't anymore. I used to do that - make myself like stuff that didn't immediately appeal to me. When you're 17 and checking out John Cage records from the library. It's not like it's got the hooks of a Ramones record, or a Beach Boys record. But at the same time, you're like, I know there's something in here that I'm supposed to understand. And then eventually you find it.
With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
To understand KKR, I always like to say, don't congratulate us when we buy a company. Any fool can buy a company. Congratulate us when we sell it and when we've done something with it and created real value.
When we sit in meditation and hear a sound, we think, 'Oh, that sound's bothering me.' If we see it like this, we suffer. But if we investigate a little deeper, we see that the sound is simply sound. If we understand like this, then there's nothing more to it. We leave it be. The sound is just sound, why should you go and grab it? You see that actually it was you who went out and disturbed the sound.
After my second No. 1, my record company, Warner Brothers, gave me a beautiful present - quite unique at the time - one of the very first Sony stereos which had speaker and radio included so I could record the radio and build up cassette tapes of music, gospel singing, adverts, evangelists.
We don't sell a watch to give time. We sell a piece of art. We sell an object that represents something to you, you know. It's like you have a nice shirt or a nice jacket. It's like a luxury accessories that can be considered like shoes or like handbags for ladies.
It's so hard to pick a 'single.' I always want it to be whatever my favorite tune is, but often the record company and the person whose job it is to take it to radio have different ideas.
Related Authors
Ani DiFranco Quotes
American
Musician
Bob Dylan Quotes
American
Musician
Brian Eno Quotes
British
Musician
Bruce Springsteen Quotes
American
Musician
David Bowie Quotes
English
Musician
Drake Quotes
Canadian
Musician
Elton John Quotes
English
Musician
George Harrison Quotes
British
Musician
Henry Rollins Quotes
American
Musician
John Lennon Quotes
English
Musician
Madonna Ciccone Quotes
American
Musician
Moby Quotes
American
Musician
Nicki Minaj Quotes
American
Musician
Patti Smith Quotes
American
Musician
Thom Yorke Quotes
English
Musician
Tori Amos Quotes
American
Musician