A Quote by Sharon Van Etten
I have a day job Monday to Friday. I work at a record label in Brooklyn called Ba Da Bing. It's a great indie label and I listen to music all day. I meet people online and find out about the cool new music blogs.
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At the end of the day, Fool's Gold is a label that, when I hear something I like, I try to grab it for the label. There's a ton of great music coming out.
This was early '90s and in New York hip-hop was coming on really strong; that was the sort of urban folk music that was almost threatening to eclipse rock music and indie rock music in terms of popularity, which it has certainly gone on to do. But you know, this is the end of the 1980s, beginning of the '90s. The whole independent label thing has really evolved to this incredible point from the early '80s when we started, and there wasn't one record label at all, until a couple people started forming these small labels.
You have to be logical and use international words so people can relate to reggae music. I'm the inventor of the word reggae music. I'm the one who coined the word reggae. So, whatever I put out on my label - my label called D & F Music - it has to be positive.
I remember in 2016 when I got signed to my record label Good Soldier, which is a very small indie label. They took a big risk on me because ballads were the furthest thing from cool at the time.
As a label I don't care about piracy. I want the music that we [my band] love to be heard by as many people as possible. The more people like the music we put out, the better the label and artists will do. If anyone genuinely likes what we do they will find us, buy our vinyl or come to see the artists play live.
Obviously, as the music business has suffered tremendously, with being able to illegally download everything, it's also become amazingly easy to find new bands, because everyone can put their stuff online. Even if you can't find a record label, you can find these awesome bands, all over the world.
I just think that any person who wants music to be their career shouldn't focus on a record label. I have seen friends who sign to a label too early in their career, and they lost control over their music, and their releases were delayed or never put out.
Originally, after 'Tambourine' came out, another record was supposed to come out, but I had issues with my record label at the time, which was Interscope. We couldn't agree on a record, so that took some time. I had to leave them and find a new label.
I had the most frustrating thing happen when I was trying to find a label. I sent my album to this indie label, and they were like, 'We already have two girls on the label. I'm so sorry, we just can't take your project.'
I listen to music every day and that is a fact. My son pointed out the other day that there's not a day that goes by without him listening to music in our house. I'm still an avid punter when it comes to either checking out bands or buying new music.
I met a lot of label people at the start of doing this music thing, and I just realised soon that it wasn't much about music but more so about their paycheck at the end of the day.
When I got my record deal at Atlantic, at the time, 'indie' wasn't a style of music: it was a kind of label. And I think, eventually, the bands that ended up on those labels began to be branded as 'indie bands,' and then it became a genre.
I think we make too many records. One record a year is crazy to me. But some people have to sell tickets. The label has to meet their quarterly number: 'We need a record a year.' All of a sudden, the tail's wagging the dog. It's not the music; it's everything else making the music. That's just backwards. It's wrong.
Steve Jobs gave a small private presentation about the iTunes Music Store to some independent record label people. My favorite line of the day was when people kept raising their hand saying, "Does it do [x]?", "Do you plan to add [y]?". Finally Jobs said, "Wait wait - put your hands down. Listen: I know you have a thousand ideas for all the cool features iTunes could have. So do we. But we don't want a thousand features. That would be ugly. Innovation is not about saying yes to everything. It's about saying NO to all but the most crucial features.
As far as my New York influence, one thing I'm proud of in my career is, I rep Brooklyn, New York all day. But people don't look at my music as New York music. People consider my music underground music.
I listen to music all day every day. I can't not listen to music. It's kind of scary how much I listen to music, but it's what I love, and it's all I care about, so I'm good with it.
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