A Quote by Shawn Amos

The rise of digital technology put marketers in a bind. No longer a captive audience, consumers were splitting their time across devices, social networks and websites.

Shawn Amos

Quote Topics

Technology Across Audience Bind Captive Consumers Devices Digital Digital Technology Longer Marketers Networks Put Rise Social Social Network Social Networks Splitting Time Websites Were

Quote Author

Shawn Amos
American - Musician
Born: September 13, 1967

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.

Henry Jenkins

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

Simon Mainwaring

In every part of the world with which I am familiar, young people are completely immersed in the digital world - so much so, that it is inconceivable to them that they can, for long, be separated from their devices. Indeed, many of us who are not young, who are 'digital immigrants' rather than 'digital natives,' are also wedded to, if not dependent on, our digital devices.

Howard Gardner

IT for a long time has been about how do you make old processes more efficient. But with all of the progress in digital technology, there is a kind of digital transformation that is occurring. And you see it with the explosion in the number of devices; you see it in the explosion in the number of applications.

Michael Dell

Networking technology is at the heart of the Internet, connecting devices and local networks with the global public Internet. Planning, designing, building, managing, and supporting IP networks all require dedicated networking skills.

Tae Yoo

The Mesh difference is that with GPS-enabled mobile Web devices and social networks, physical goods are now easily located in space and time.

Lisa Gansky

Hundreds of social networks and websites such as Facebook and Twitter are trying to weaken people's morale and decrease their participation in the elections.

Mahmoud Ahmadinejad

Of course, technology is very important now. It's there, its available. It's there to be use however you see fit. You can use it and the jihadist can use it. In their case they have been very effective at making use of technology, particularly with websites. It's primarily through these websites that they do their recruiting. But it's not technology that makes them that way.

Abderrahmane Sissako

Digital brand integration is part of the evolution of product placement. It's simply another tool marketers use to get products integrated into shows. If you can put it in a package, we can put it in a show.

David Brenner

BitCoin is actually an exploit against network complexity. Not financial networks, or computer networks, or social networks. Networks themselves.

Dan Kaminsky

But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications, targeting our technology into the growing use of digital technology in consumer markets.

David Milne

But, when we started our product portfolio, we focused the mixed signal requirements first for image processing devices and then in audio applications , targeting our technology into the growing use of digital technology in consumer markets.

David Milne

To effectively reach consumers in the new social environment, brand managers need to learn how to translate their budgets into the digital realm, which also means understanding the advantages that digital can provide over television advertising.

Jay Samit

Digital is clearly the way forward as can be seen from the numerous marketing efforts undertaken to promote a film today. Besides, we at T-Series are firm believers and followers of the digital age. It was only befitting that I join the social media universe and engage with the audience on a real time basis.

Bhushan Kumar

Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.