A Quote by Sheena Iyengar

What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Sheena Iyengar

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Actually Bought Different Display Flavors Found Jam Jar Only Out People Stopped Them Were Whereas

Quote Author

Sheena Iyengar
American - Educator
Born: November 29, 1969

About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.

Sheena Iyengar

We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?

Sheena Iyengar

People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.

Sheena Iyengar

The first thing we looked at, in what case were people more likely to be attracted to the jar or jam, so in which case are people more likely to stop when they saw the display of jams and what we found was that more people stopped when there were 24 jams.

Sheena Iyengar

In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we found over about, say, 10 years of research is that as the number of choices actually increase people are less likely to make a choice and sometimes they do this even when it's really bad for them.

Sheena Iyengar

The rule is, jam tomorrow and jam yesterday - but never jam today.

Lewis Carroll

The rule is, jam tomorrow and jam yesterday-but never jam today It must come sometime to jam today, Alice objected No it can't said the Queen It's jame every other day. Today isn't any other day, you know

Lewis Carroll

"It's very good jam," said the Queen. "Well, I don't want any to-day, at any rate." "You couldn't have it if you did want it," the Queen said. "The rule is jam tomorrow and jam yesterday but never jam to-day." "It must come sometimes to "jam to-day,""Alice objected. "No it can't," said the Queen. "It's jam every other day; to-day isn't any other day, you know." "I don't understand you," said Alice. "It's dreadfully confusing."

Lewis Carroll

Mike, the best band to ever come out of Seattle was, of course, Pearl Jam. And that's what I expect the Seahawks to do - just jam it up the middle.

Jon Gruden

Jam! I love my jam. I've just had a batch of it come through, I've been making it.

Kate Moss

I don't need all that much - I just need to know who my characters are and what kind of jam they're going to get into, and I'll write myself out of their jam.

Richard Price

The only band I was really over-into was Cream. And the only thing I really liked about them was their live stuff 'cause they played two verses, then go off and jam for 20 minutes, come back and do a chorus and end. And I love the live jam stuff, the improvisation.

Eddie Van Halen

Do you know the times when one seems to stick fast in circumstances like the fly in the jam-pot? It can't be helped, and I suppose the best thing to do is to lay in a good store of jam!

A. C. Benson

When Def Jam wanted to sign Method Man, they wanted to sign Method Man and Old Dirty. And Old Dirty wanted to be on Def Jam - everybody, that was like the dream label. But if I had Old Dirty and Method Man on Def Jam, that's two key pieces going in the same direction, whereas there's other labels that needed to be infiltrated.