A Quote by Sheena Iyengar

Consumers presented with six choices on an item were twice as likely to buy as consumers overwhelmed with 24 varieties of the same item.

Sheena Iyengar

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Sheena Iyengar
American - Educator
Born: November 29, 1969

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.

Henry Jenkins

The entertainment industry at large has pretty much given away high definition to consumers. They haven't really charged a premium for it on television. That makes consumers more likely to buy Blu-ray but less likely to pay a premium for it.

Michael Lynton

For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.

Simon Mainwaring

Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.

Renzo Rosso

Media companies' hit-focused marketing did not emerge in a vacuum. It reflects how consumers make choices. The truth is that consumers prefer blockbusters.

Anita Elberse

If consumers are strong, if consumers are protected, if they can trust the marketplace and feel confident that they're not being cheated here and there, then consumers can drive this economy forward.

Richard Cordray

Costs should always be presented up front so that consumers can make informed choices and get a fairer deal.

Taavet Hinrikus

More and more products are coming out in fiercely protective packaging designed to prevent consumers from consuming them. These days you have to open almost every consumer item by gnawing on the packaging.

Dave Barry

I am tired of saying no to item songs. I don't want to be known as an item number girl.

Shamita Shetty

Nowadays heroines are doing everything from acting to item songs. They are jumping into the territory of item girls.

Rakhi Sawant

Patent monopoly creates a lot of problems. It allows the patentee to charge the maximum to consumers. This may not be a problem if the patented product is a luxury item, like parts that go into a smartphone, but can violate basic human rights if it involves things such as life-saving drugs.

Ha-Joon Chang

Consumers will purchase high quality products even if they are expensive, or in other words, even if there are slightly reasonable discount offers, consumers will not purchase products unless they truly understand and are satisfied with the quality. Also, product appeal must be properly communicated to consumers, but advertisements that are pushed on consumers are gradually losing their effect, and we have to take the approach that encourages consumers to retrieve information at their own will.

Satoru Iwata

Please, please, stop referring to yourselves as 'consumers.' OK? Consumers are different than citizens. Consumers do not have obligations, responsibilities and duties to their fellow human beings.

James Howard Kunstler

I intend not to do an item song ever. I find the term 'item songs' bizarre. I do not want to comment on its presence and its popularity, but I would rather avoid it.

Yami Gautam

We owe it to consumers to treat their dollars with respect and to double- and triple-check our assumptions about complex marketplaces rather than getting locked into a regulatory tunnel vision that will ultimately leave consumers with fewer, more expensive choices.

Michael O'Rielly

Item numbers are a different ball game altogether. I feel no one in Mollywood has the guts or skill to film an item song, without making it look vulgar, as Amal Neerad can.

Padmapriya Janakiraman

A Quote by Sheena Iyengar

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