A Quote by Sheena Iyengar
In fact, even in that store Draeger's they had 348 different kinds of jam actually in the jam aisle. And what we found over about, say, 10 years of research is that as the number of choices actually increase people are less likely to make a choice and sometimes they do this even when it's really bad for them.
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About 60% of the people stopped when we had 24 jams on display and then at the times when we had 6 different flavors of jam out on display only 40% of the people actually stopped, so more people were clearly attracted to the larger varieties of options, but then when it came down to buying, so the second thing we looked at is in what case were people more likely to buy a jar of jam. What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
People were actually 6 times more likely to buy a jar of jam if they had encountered 6 than if they encountered 24, so what we learned from this study was that while people were more attracted to having more options, that's what sort of got them in the door or got them to think about jam, when it came to choosing time they were actually less likely to make a choice if they had more to choose from than if they had fewer to choose from.
What we found was that of the people who stopped when there were 24 different flavors of jam out on display only 3% of them actually bought a jar of jam whereas of the people who stopped when there were 6 different flavors of jam 30% of them actually bought a jar of jam.
We either put out 6 different flavors of jam or 24 different flavors of jam and we looked at 2 things. First, in what case were people more likely to buy a jar of jam?
When I was about six years old I decided to make a teddy bears' picnic in our dining room, so I set up 10 dolls and teddy bears around the table and made them each an apricot jam sandwich. It was only when I sat down that I realized I'd made 10 apricot jam sandwiches for 10 inanimate objects, and that I'd have to eat them all.
I used to go to this store called Draeger's and you had a little bit of that same feeling because this was a store that offered you so many varieties, things you'd never contemplated before, you know like 250 mustards and vinegars and over 500 different kinds of fruits and vegetables, or over 2 dozen different types of water.
People who achieve great things are people who make choices. Far too many people today let life dictate their future instead of the other way around. Choices are hard - that's why so few actually make them. But as the saying goes - not to make a choice is to make a choice. When it comes to choices, The question is - what choices will you make today? The world doesn't care about your problems, or what's holding you back. They don't care about your past failures, or any other obstacles you face. Stop making excuses and start making choices.
"It's very good jam," said the Queen. "Well, I don't want any to-day, at any rate." "You couldn't have it if you did want it," the Queen said. "The rule is jam tomorrow and jam yesterday but never jam to-day." "It must come sometimes to "jam to-day,""Alice objected. "No it can't," said the Queen. "It's jam every other day; to-day isn't any other day, you know." "I don't understand you," said Alice. "It's dreadfully confusing."
The only band I was really over-into was Cream. And the only thing I really liked about them was their live stuff 'cause they played two verses, then go off and jam for 20 minutes, come back and do a chorus and end. And I love the live jam stuff, the improvisation.
Do you know the times when one seems to stick fast in circumstances like the fly in the jam-pot? It can't be helped, and I suppose the best thing to do is to lay in a good store of jam!
It's easy to explain away evil. We have a free choice, and our greatest blessing is also our greatest curse, because I don't always make good choices. Other people make bad choices. I make bad choices. And sometimes we hurt other people. Sometimes intentionally, sometimes unintentionally.
The rule is, jam tomorrow and jam yesterday - but never jam today.
Years of research show us that the less control a person feels over an aversive stimuli coming at them, the more likely they are to disengage. Complete loss of control over a sustained period of time can actually lead to depression. It then follows that giving the person a level of control over the situation reduce the stress - and perhaps restore the disengagement.
No matter what choice you make, it doesn't define you. Not forever. People can make bad choices and change their minds and hearts and do good things later; just as people can make good choices and then turn around and walk a bad path. No choice we make lasts our whole life. If there's ever a choice you've made that you no longer agree with, you can make another choice.
The rule is, jam tomorrow and jam yesterday-but never jam today It must come sometime to jam today, Alice objected No it can't said the Queen It's jame every other day. Today isn't any other day, you know
Governments, many of them European, are actually offering - and investors are buying - bonds that are worth less at the end of five or 10 or even 30 years than their purchase price.
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