A Quote by Sheena Iyengar

I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.

Sheena Iyengar

Quote Topics

Ale Because Choice Coke Different Different Types Drinks Felt Gave Ginger Good Just Just One Now Oh Okay Out Pepsi Put Said Saw Soda Them Types Well Why

Quote Author

Sheena Iyengar
American - Educator
Born: November 29, 1969

This Budget reflects a choice - not an easy choice, but the right choice. And when you think about it, the only choice. The choice to take the responsible, prudent path to fiscal stability, economic growth and opportunity.

George Pataki

We often think of choice as a thing. But a choice is not a thing. Our options may be things, but a choice—a choice is an action. It is not just something we have but something we do.

Greg McKeown

Every time you're making a choice, one choice is the safe/comfortable choice - and one choice is the risky/uncomfortable choice. the risky/uncomfortable choice is the one that will teach you the most and make you grow the most, so that's the one you should choose.

Derek Sivers

Psychologically, the choice "to think or not" is the choice "to focus or not." Existentially, the choice "to focus or not" is the choice "to be conscious or not." Metaphysically, the choice "to be conscious or not" is the choice of life or death.

Ayn Rand

Love what you do, or don't do it. Don't make a choice of any kind, whether in career or in life, just because it pleases others or because it ranks high on someone else's scale of achievement...Make the choice to do something because it engages your heart as well as your mind. Make the choice because it engages all of you.

Carly Fiorina

One Choice One Choice, decided your friends. One Choice, defines your beliefs. One Choice, determines your loyalties - Forever. ONCE CHOICE CAN TRANSFORM YOU

Veronica Roth

Fear is something i don't you experience unless you have a choice. If you have a choice, you're liable to be afraid. But without a choice, what is there to be afraid of? You just go along and do what has to be done.

Mitchell Zuckoff

I made the choice to have the double mastectomy, and for me it felt like the right choice, and it turned out to be the right choice.

Amy Robach

No matter what choice you make, it doesn't define you. Not forever. People can make bad choices and change their minds and hearts and do good things later; just as people can make good choices and then turn around and walk a bad path. No choice we make lasts our whole life. If there's ever a choice you've made that you no longer agree with, you can make another choice.

Jonathan Maberry

Often when you're an immigrant writing in English, people think it's primarily a commercial choice. But for many of us, it's a choice that rises out of the circumstances of our lives. These are the tools I have at my disposal, based on my experiences. It's a constant debate, not just in my community but in other communities as well. Where do you belong? You're kind of one of us, but you now write in a different language.

Edwidge Danticat

If you didn't have a choice, you had to make a choice. If you didn't have options, you made some. You couldn't just let this world happen to you... he didn't see eternity. He saw this girl and this moment and this one slim chance.

Ann Brashares

Man has been called a rational being, but rationality is a matter of choice... Man has to be a man-by choice; he has to hold his life as a value-by choice; he has to learn to sustain it-by choice; he has to discover the values it requires and practice his virtues by choice. A code of values accepted by choice is a code of morality.

Ayn Rand

People still have a choice, but, if they find it all too confusing, or they just want someone else to make a choice for them, there's a default that works pretty well. That's this concept of libertarian paternalism. And it's handy.